Marketing Governance & Compliance Lead

Role

Marketing Governance & Compliance Lead

Leeds, LS15 8GB
– hybrid schedule, 1–2 days a week in office

£40,000 – £55,000 per annum DOE, plus up to a 10% annual discretionary bonus

Permanent, Full time

Monday – Friday, 37.5 hours per week. Core hours 09:30 – 16:00.

We are the nation’s largest online pharmacy, a market leader with 25 years’ experience, helping over 1.8 million patients in England manage NHS prescriptions from request to delivery. We are Great Place to Work certified and a certified B Corp, prioritising colleague experience and high social and environmental responsibility. Our vision is to be a world‑leading, patient‑centric digital health care provider.

• Own and operate the end‑to‑end marketing compliance operating model, including campaign intake, risk triage, review, approval, documentation and audit trail.
• Design and maintain a risk‑tiered triage framework with clear service levels, decision rights, escalation routes and documented rationales for compliance decisions.
• Embed PECR‑compliant, consent‑led direct marketing governance across CRM channels (email, SMS, push, in‑app), working closely with CRM and data teams to ensure appropriate consent logic, suppression, objection handling and evidence retention.
• Establish and maintain clear guardrails distinguishing service versus marketing communications, supported by decision trees, examples and approved language.
• Apply UK GDPR controls to marketing targeting, segmentation and profiling, focusing on health inference, special category data risk, transparency obligations and automated decision‑making considerations.
• Provide expert advice on CAP Code and ASA advertising compliance, including claims substantiation, responsible healthcare messaging, misleadingness risk and vulnerable audiences.
• Own sector‑specific healthcare advertising compliance, applying MHRA, Blue Guide and NHS‑related rules, with clear escalation and sign‑off for higher‑risk materials (e.g., medicines‑related or condition‑specific communications).
• Ensure effective cross‑functional alignment between marketing, clinical governance and compliance teams so that clinical claims, safety messaging and risk statements are accurate, approved and consistently applied.
• Set and enforce compliance standards for agencies, affiliates and partners, including onboarding requirements, contractual guardrails, ongoing assurance and remediation of recurring issues.
• Drive training, monitoring and continuous improvement, delivering role‑based training, running audits and sampling, supporting complaints or escalations, and reporting on risks, trends, improvements and KPIs to senior stakeholders.

• Significant hands‑on experience in marketing or advertising compliance, privacy‑in‑marketing, or a closely related regulatory‑facing role.
• Proven experience reviewing and enabling multi‑channel marketing campaigns, including CRM (email/SMS/push/in‑app), paid media/social, website content, affiliates or partnerships.
• Strong practical knowledge of PECR as applied to electronic direct marketing, including consent, soft opt‑in, suppression and objection handling.
• Applied understanding of UK GDPR in marketing contexts, particularly lawfulness, fairness, transparency, data minimisation and purpose limitation.
• Experience managing profiling, targeting and segmentation risk, with a strong grasp of health inference and special category data considerations.
• Solid working knowledge of CAP Code / ASA advertising standards, especially claims substantiation and responsible healthcare messaging.
• Experience operating within regulated or high‑scrutiny sectors, ideally healthcare, pharmacy, financial services or insurance.
• Track record of improving speed to market and reducing rework through playbooks, templates, training and effective intake or approval models.
• Experience managing agencies, affiliates or third‑party vendors, including compliance onboarding, guardrails and ongoing assurance.
• Ability to translate complex regulatory requirements into clear, practical guidance that supports marketing teams while managing regulatory and reputational…