Associate Director of Events

Opiniion is a resident satisfaction software that partners with property management companies to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real-time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America’s fastest-growing private companies. Driven by a forward-thinking team, we’re shaping the future of resident engagement.

Our continued growth and commitment to innovation make this an exciting time to be part of our team!

The Associate Director of Events owns Opiniion’s events strategy and outcomes across our conference/sponsorship portfolio and a custom private executive events program designed to attract and engage top-tier ICP executives and decision makers. This role is accountable for event planning and prioritization, budget and vendor strategy, event ROI measurement, lead generation, pipeline creation and cross-functional execution with Sales, Rev Ops, and Customer Success.

This is a high-ownership role that balances strategic leadership with hands‑on execution for the highest-impact moments.

• Own the annual and quarterly events strategy and calendar aligned to business goals (pipeline, revenue influence, brand presence, executive engagement).
• Build a clear event tiering/prioritization model (e.g., flagship conferences vs. strategic sponsor ships vs. private events).
• Evaluate new event opportunities and make recommendations based on ICP fit, cost, expected impact, and resourcing.

• Own sponsorship strategy and execution across conferences and industry events, including:
• package evaluation and recommendations,
• onsite brand presence and engagement planning.
• Ensure each major event has a clear event plan: goals, target accounts/attendees, messaging, staffing plan, lead capture plan, and follow-up workflow.

• Design and run a private event motion to attract top-tier ICP executives (e.g., executive dinners, round tables, salons, invite-only experiences).
• Partner with Sales to define target account lists, outreach strategy, and meeting goals for each private event.
• Develop repeatable playbooks for exec events (format, invite approach, partner/co-host strategy, seating/curation, run‑of‑show, follow‑up).

• Own the events budget, forecasting, spend tracking, and reallocation recommendations.
• Manage vendor relationships (venues, staffing, production, shipping, event tech, gifting, fabrication, etc.) and ensure operational quality and consistency.
• Create and maintain repeatable processes: event checklists, timelines, run‑of‑show templates, sponsor deliverables trackers, asset inventory, and post‑event documentation.

• Define event success metrics and an ROI framework (sourced/influenced pipeline, meetings set, stage progression, cost efficiency, and event‑level insights).
• Partner with Rev Ops to ensure lead capture, attribution, routing, and post‑event workflows are reliable and measurable.
• Deliver quarterly reporting and insights to leadership on event performance, learnings, and recommended portfolio changes.

• Serve as the primary events leader across Sales, Rev Ops, Partnerships, Product/SMEs, and Brand.
• Partner with internal stakeholders to develop and maintain the event calendar aligned to business goals.
• Coordinate with the Director of Brand to ensure creative, booth/experience, and messaging standards are met across events.
• Delegate event ops and logistics tasks to the Junior Marketing Coordinator where appropriate and provide clear direction, timelines, and QA.

• 5-7 years of experience leading B2B events, field marketing, and/or sponsorship programs (including conferences and sponsorship deliverables).
• Demonstrated ownership of an events calendar/portfolio and ability to prioritize investments based on business outcomes.
• Experience designing and executing executive‑level or…