Category Lead - TikTok Shop

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, , , eBay, Tmall, Tik Tok Shop, JD, and Mercado Libre.

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Pattern is hiring a Category Lead for Tik Tok Shop to own the growth, operational rhythm, and strategic direction of an entire commerce category on one of the fastest‑growing social commerce platforms in the world. You will oversee category GMV, creator ecosystem performance, merchandising strategy, and brand lifecycle execution—building repeatable systems that scale across dozens of brands. This is a full‑time role and will work a hybrid schedule based in Lehi, Utah.

• Own GMV, margin, merchandising strategy, and video output targets for your assigned category.
• Build and execute category‑level strategies aligned to A1–A5 customer journeys and L1–L6 lifecycle phases.
• Manage category P&L with margin‑smart offers, bundles, promotions, and seasonality planning.
• Lead cold‑start brand launches—including briefs, creator mapping, seeding, Euka Bot workflows, Spark codes, and outreach funnels.
• Drive brand lifecycle progression from 0 → 1,000 → 5,000 creator videos using structured launch and scale playbooks.
• Oversee affiliate sourcing and activation with the affiliates manager and overseas execution pod.
• Run creator campaigns end‑to‑end—briefs, content direction, creator selection, scripts, angles, trends, and alignment with paid media.
• Build dashboards and weekly scorecards for GMV, video volume, cost/video, conversion, CTR, creator velocity, and commission impact.
• Collaborate closely with Account Managers, Content, Paid Media, Ops, and Inventory for seamless category execution.

• 3–5+ years in e‑commerce, creator marketing, affiliate marketing, or marketplace growth.
• Deep fluency in Tik Tok Shop mechanics, Tik Tok culture, short‑form content ecosystems, and creator commerce trends.
• Proven experience managing creators, affiliates, or large‑scale content programs.
• Ability to move fast, make decisions with data, and build scrappy but scalable systems.
• Comfort owning a P&L and forecasting revenue with high accuracy.
• Strong communication skills and the ability to influence cross‑functional teams.
• Ability to thrive in fast‑changing environments with evolving algorithms, tools, and product releases.

• Category hits or exceeds quarterly GMV targets with healthy margins.
• Smooth, predictable weekly execution across all brands in the category.
• Brands achieve 1,000+ creator videos within 90 days of launch.
• A reliable network of high‑GMV creators repeatedly produces content for your brands.
• Clean reporting, accurate forecasting, and proactive insights for leadership—no surprises.
• Systems and playbooks scale easily across Account Managers and overseas teams.

• n this role, you’ll gain visibility across Pattern’s highest‑growth social commerce initiatives. Successful Category Leads often progress into:
• Senior Category Lead or Category Director roles
• Strategic leadership positions in creator commerce or marketplace acceleration

• Cross‑functional leadership opportunities across Paid Media, Account Management, and International Operations
• You’ll also have ongoing development opportunities with internal leaders, hands‑on exposure to emerging commerce technologies, and the…