Senior Manager, Website Strategy & Optimization

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Net Documents is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters.

Net Documents provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team.

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer‑centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022, 2023, & 2024 list of Inc. Magazine’s 5000 Fastest‑Growing Private Companies in America.

Other recent awards include:

• Two‑time winner (2024, 2023) National Top Workplaces
• Two‑time winner (2024, 2023) Top Workplace innovation
• Three‑time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune
• Three‑time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine
• Three‑time winner (2024, 2023, 2022) Top Workplace Work‑Life Flexibility
• Three‑time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits
• 2024 Cultural Excellence
• 2024 Technology Industry
• 2023 Top Workplace Leadership
• 2023 Top Workplace Purpose & Values
• 2022 Top Workplace Employee Appreciation and Employee Well Being

Net Documents is a hybrid, remote‑friendly workplace. Come join our team and work inspired each day!

The Senior Manager, Website Strategy & Optimization will lead the strategy, performance, and innovation of  — ensuring it operates as a high‑performing, conversion‑focused digital experience that reflects our leadership in cloud content management and legal technology. This role combines strategic vision with hands‑on execution across SEO, SEM, AI‑driven engagement (including Qualified), content roadmap management, and conversion rate optimization (CRO). The ideal candidate is a results‑oriented digital strategist who understands enterprise B2B buying journeys and is passionate about leveraging data, technology, and AI to drive measurable business outcomes.

• Own the strategy and day‑to‑day management of  and all international web properties, ensuring alignment with company growth objectives and brand voice.
• Partner with marketing, product, and sales teams to evolve the website into a key driver of awareness, engagement, and demand.
• Oversee site performance, accessibility, and security while ensuring scalability for global enterprise audiences.
• Manage the CMS and collaborate cross‑functionally to optimize user experience and maintain technical excellence.

• Lead SEO strategy across technical, on‑page, and content dimensions to improve visibility and protect Net Documents’ leadership position in legal tech.
• Implement schema markup, metadata, and structured content enhancements for search engines and AI‑driven LLMs (e.g., ChatGPT, Gemini, Copilot).
• Conduct keyword and competitive research, ensuring SEO insights inform the content and campaign roadmap.

• Champion AI‑powered engagement platforms (including Qualified) to deliver personalized, conversion‑driven digital experiences.
• Integrate Qualified with Salesforce and marketing automation tools.
• Design and optimize chat playbooks, AI routing, and dynamic personalization strategies.

• Serve as the primary lead with Net Documents’ external SEM agency.
• Manage paid search and display strategies to align with performance…