Senior Product Manager

Join to apply for the Senior Product Manager, Growth role at Entrata

Join to apply for the Senior Product Manager, Growth role at Entrata

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Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.

As a Senior Product Manager – Growth, you will drive key initiatives that identify, test, and scale growth opportunities across our product ecosystem. This role is deeply cross-functional, supporting product teams in uncovering levers for activation, retention, expansion, and monetization. You will lead our Product-Led Growth (PLG) strategy and play a pivotal role in building a data-informed, experimentation focused culture. A strong understanding of analytics, product instrumentation, and technical implementation is essential for success in this role.

If you're passionate about growth, fluent in data, and ready to help transform how we scale our product, this is the role for you.

Responsibilities

• Lead growth-focused product initiatives across the user lifecycle, including activation, engagement, retention, and monetization.
• Partner with PMs across the organization to support their growth strategies, helping define metrics, identify opportunities, and execute experiments.
• Own and evolve our Product-Led Growth roadmap, starting with initial pilots and experiments.
• Collaborate closely with analytics, engineering, design, and marketing to ship impactful growth projects.
• Become an expert in our analytics tooling and guide teams in instrumenting and using data effectively.
• Design and prioritize experiments using A/B testing and other iterative methodologies.
• Use data to identify friction points in the user journey and develop hypotheses to improve key metrics.
• Translate growth ideas into clear, technically feasible product requirements; work closely with engineering to ensure implementation.
• Evangelize a growth mindset internally by sharing results, learnings, and best practices.
• Monitor key growth metrics and report on the performance of PLG initiatives and broader growth efforts.

• Bachelor's degree in a technical field (e.g., Computer Science, Engineering) or equivalent practical experience.
• 5+ years of product management experience, with at least 2 years focused on growth or experimentation-driven product work.
• Demonstrated experience with AI-native product development, including prompt engineering, LLM evaluation, and the use of AI tools to drive product innovation and improve internal workflows.
• Deep experience with analytics platforms and experimentation frameworks.
• Technical fluency, able to discuss technical trade-offs with engineers and understand how backend and frontend systems interact.
• Strong communication and collaboration skills across technical and non-technical teams.
• Experience in a fast-paced, iterative product development environment.
• Track record of shipping growth features or experiments that moved key metrics.

• Ability to design multi-step, context-aware prompts with embedded logic for precise and reliable outputs.
• Skilled in handling structured and unstructured inputs and optimizing LLM reasoning, retention, and relevance.
• Understanding of transformer models, tokenization limits, fine-tuning, and retrieval-augmented generation (RAG) patterns.
• Experience building AI-augmented workflows to reduce manual effort, improve accuracy, and integrate human-in-the-loop controls when needed.
• Familiarity with chaining LLMs to tools, APIs, vector databases, or code execution environments for dynamic, multi-step tasks.
• Ability to identify and mitigate model drift, hallucinations, bias, and inefficiencies through iterative refinement of prompts and architecture.
• Proven ability to significantly increase productivity using AI tools across ideation, execution, analysis, and delivery.
• Experience launching or scaling product-led growth motions in B2B SaaS environments.
• Familiarity with analytics tools such as…