Director of Product, AI Automations

Director of Product, AI Automations

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Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.

Entrata Software, a leading provider of property management solutions, is seeking a bold and visionary Director of Product, AI & Automations to launch and lead a new product vertical focused on transforming operational efficiency through AI-native process automation. This high-impact role will own the charter for redefining how property management teams and internal stakeholders automate workflows, boost productivity, and scale intelligently.

If you're driven by outcomes, energized by ambiguity, and thrive at the intersection of product strategy and cutting-edge AI, we invite you to shape the future of property tech at Entrata.

• Foundational Team Leadership:
  Build and lead a new product team focused on automating high-value business processes across Entrata’s platform. Hire and mentor product managers and other key contributors
• Vision & Strategy:
  Define and evangelize a compelling product vision for AI-powered automation, aligned with Entrata’s strategic priorities, customer needs, and platform roadmap
• AI-First Product Development:
  Lead discovery and development of intelligent features using LLMs, multi-agent orchestration, and tool integrations that deliver measurable ROI to internal users and enterprise customers
• Cross-Functional Execution:
  Partner closely with engineering, design, operations, go-to-market, and AI platform teams to deliver seamless automation experiences across workflows
• Use Case Prioritization:
  Identify, scope, and prioritize the most impactful business processes to automate, leveraging customer input, data insights, and internal partner feedback
• Enterprise-Scale Enablement:
  Design automation capabilities that scale across diverse property portfolios, configurations, and compliance environments
• Customer & Stakeholder Advocacy:
  Serve as the internal and external face of Entrata’s automation vision—engaging with customers, partners, and industry peers to ensure product-market fit and influence go-to-market strategy
• Metrics-Driven Impact:
  Define and track product KPIs (efficiency, adoption, time saved, error reduction, etc.) and use these insights to iterate and refine product offerings
• Stay Ahead of the Curve:
  Stay current on AI and automation trends, emerging technologies (RAG, tool use, autonomous agents), and evolving LLM capabilities to inform product direction

• Bachelor’s degree in Computer Science, Engineering, or a related field, or an advanced degree in Business, Law, or a technical domain
• 10+ years of experience in product management or adjacent roles within the software industry, with 7+ years managing product or technical teams
• Fluent in applied AI and LLMs across the SDLC
  , with expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale
• Proven track record of launching and scaling complex B2B software products, especially those involving automation, AI, or operational tooling
• Experience with enterprise customers and internal tooling environments; ability to balance internal business needs with customer-facing automation features
• Exceptional communication, leadership, and organizational skills, with a bias for action and experimentation
• Deep familiarity with agile/scrum methodologies and modern product development tools

• Experience as a software engineer, technical product manager, or ML/AI product owner
• Exposure to process automation platforms (e.g., Zapier, UiPath, Workato) or workflow orchestration tools
• Experience building internal tools or…