SEO Specialist

Location: Murray, UT
Job Type: Full-Time
Pay: $25.00-$28.85 per hour, depending on experience and qualifications

Our Lead Generation team is looking for an SEO Specialist who is eager to learn, grow, and build a career in digital marketing.

This role is ideal for someone who enjoys problem-solving, data analysis, content strategy, and learning new technologies. You do not need to be an SEO expert on day one. You'll work closely with our SEO Team Lead, receiving hands‑on mentorship and training while helping improve website visibility, increase qualified leads, and support the firm's growth.

We're looking for someone who is coachable, detail‑oriented, and motivated to continuously improve. Success in this role is measured not only by results but also by your willingness to learn, apply feedback, and develop your SEO expertise over time.

• Optimize website content for organic search visibility and emerging AI-powered search platforms.
• Collaborate with the SEO Team Lead and content team to ensure content follows SEO best practices, including keyword targeting, schema markup, internal linking, and backlink opportunities.
• Support local SEO efforts by creating, updating, and managing attorney and firm directory profiles.
• Monitor website traffic, search rankings, and other performance metrics.
• Help execute SEO strategies designed to increase qualified leads, new clients, and overall website growth.
• Support major SEO initiatives, including technical website improvements, site migrations, content optimization projects, and link-building campaigns.
• Review reporting dashboards and identify opportunities to improve organic and AI search performance.
• Partner with the broader Lead Generation team to support departmental goals and key performance indicators (KPIs).
• Stay current on industry trends, AI search developments, and SEO best practices.
• Participate in ongoing training and professional development opportunities.

Success in this role means:

• Contributing to growth in qualified leads and website traffic.
• Improving organic and AI search visibility.
• Supporting client acquisition and firm growth goals.
• Consistently delivering accurate, high-quality work.
• Demonstrating continuous learning and professional growth throughout your first year.
• Applying feedback, improving skills, and taking increasing ownership of responsibilities.
• Being a positive and collaborative member of the Marketing and Lead Generation teams.

We're more interested in finding someone with the right mindset than someone who checks every technical box.

Whether you've gained experience through internships, coursework, digital marketing projects, or a previous role, we're looking for someone who is eager to learn, receptive to feedback, and excited to grow their SEO expertise under the guidance of our SEO Team Lead.

The ideal candidate will:

• Be adaptable and eager to learn.
• Thrive under mentorship and constructive feedback.
• Have strong attention to detail and organizational skills.
• Be dependable and able to follow established processes.
• Communicate professionally and collaborate well with others.
• Take initiative and demonstrate a strong desire for continuous improvement.
• Be self‑motivated and accountable for their work.

The following qualifications are preferred but not required:

• 1+ year of experience in SEO, digital marketing, content marketing, website management, or a related field.
• Familiarity with Google Analytics (GA4), Google Search Console, Google Tag Manager, and/or Word Press.
• Experience conducting keyword research and implementing on‑page SEO best practices.
• Exposure to SEO tools such as SEMrush, Ahrefs, Bright Local, or similar platforms.
• Bachelor's degree or coursework in Marketing, Communications, Business, Digital Media, or a related field.

• Hands‑on mentorship from an experienced SEO leader.
• Opportunities for professional growth and advancement.
• Ongoing training and skill development.
• A collaborative team environment where your ideas are valued.
• Meaningful work that directly impacts firm growth and client acquisition.
• Competitive pay and benefits package.

If you're excited to learn SEO, grow your digital marketing skills, and contribute to a high‑performing team, we'd love to hear from you. Apply today and help us continue building a strong online presence for the clients and communities we serve.