VP Global Growth Marketing

Job Description

Nearmap is seeking an experienced and strategic Vice President of Global Growth Marketing to lead the organization’s demand generation and revenue growth strategy. Operating at a senior leadership level, this role is responsible for developing and executing a scalable growth marketing framework that directly contributes to company-wide business outcomes.

The Vice President will participate in enterprise-level strategic planning and decision making, demonstrating mastery of marketing and growth strategy and how it fits within Nearmap’s overall business and competitive environment. As a key member of the Marketing leadership team, this individual will translate Nearmap’s corporate objectives into actionable marketing plans, ensuring clear alignment across Marketing, Sales, Rev Ops, and Product functions.

This leader will guide multiple integrated teams through subordinate managers, fostering operational discipline and measurable performance. The role requires sound judgment in resource allocation, investment prioritization, and long-term planning that drives sustainable business growth.

• Strategic Leadership & Business Alignment
• Define and own the global growth and demand marketing strategy aligned to revenue and pipeline goals
• Participate with senior leadership in enterprise-wide planning, influencing multi-year business strategies and investment priorities
• Build, mentor, and empower high-performing teams across campaign management, ABM, digital marketing, and marketing operations
• Make final decisions on functional strategy and implementation to ensure operational effectiveness and organizational alignment
• Demonstrate sound judgment in long-term planning, resource allocation, and market prioritization to drive sustainable business growth

• Revenue Growth and Pipeline Contribution
• Own marketing’s contribution to Sales Qualified Pipeline and revenue targets with full accountability for measurable outcomes
• Drive Sales Accepted Lead generation focused on quality, conversion, and sales partnership
  • Translate overall business strategy into actionable marketing frameworks that accelerate pipeline velocity and expand into high-value markets
• Develop scalable forecasting, attribution, and ROI models that clearly demonstrate marketing’s business impact
• Address complex and ambiguous challenges by designing new methodologies, performance criteria, and scalable approaches that advance organizational growth

• Campaign Management
• Lead integrated, data-driven campaigns that scale awareness, engagement, and conversion across all digital and offline channels
  • Oversee the digital strategy, ensuring campaigns are optimized for reach, engagement, and conversion throughout the buyer journey
• Partner with Product Marketing, Content, and Sales Enablement to ensure campaigns are differentiated, targeted, and sales-ready
• Collaborate with Rev Ops and Marketing Operations to optimize Mar Tech systems such as Marketo, Salesforce, and Apollo, ensuring data accuracy and operational rigor
• Operate with a deep analytical mindset, applying insight and continuous optimization to improve ROI, funnel visibility, and campaign efficiency

• Cross-Functional Collaboration and Leadership Impact
• Build consensus across diverse stakeholder groups and influence at the highest organizational levels to achieve unified go-to-market outcomes
• Partner with Finance, Rev Ops, and Executive leadership on performance reporting, budget management, and strategic investment planning
• Direct multiple functional teams through subordinate leaders, ensuring strategic alignment, executional excellence, and budget stewardship
• Lead through influence to foster operational alignment and excellence across Marketing and adjacent GTM functions

• 10 or more years of progressive B2B marketing experience, including at least 5 years leading growth or demand generation in a SaaS or high-growth technology environment
• Proven record of building and leading high-performing marketing organizations that deliver measurable pipeline and revenue impact
• Demonstrated experience driving marketing and sales alignment, pipeline acceleration, and campaign…