Sr. Email Manager

At Baltic Born, we believe every woman deserves to feel confident, beautiful, and empowered through every stage of life. Founded by three sisters, our brand celebrates sisterhood and the strength of womanhood through thoughtfully designed fashion. We serve women navigating various life stages—from young professionals and mothers to wedding guests and dinner hosts—designing pieces that elevate their everyday and special moments.

We foster a positive, uplifting work environment where creativity thrives, collaboration is valued, and growth is encouraged. From team lunches to fun events, we believe in celebrating our team regularly with monthly employee appreciation activities, and fuel your creativity with stocked snacks and drinks. We value your time and well-being by providing paid 30‑minute lunch breaks and employees may enjoy our collections with an exclusive employee discount.

You’ll work for a company that focuses on attainable luxury, extended sizing, and creating fashion that helps women feel their best at every stage of life.

We're seeking an experienced Senior Email Marketing Manager to lead our email, sms and app marketing strategy and execution. This role will be responsible for driving revenue growth through sophisticated email campaigns, automation flows, and customer engagement strategies. The ideal candidate is a Klaviyo expert with a proven track record in ecommerce email marketing.

This role blends strategic thinking with hands‑on execution: you’ll build segmented cross‑channel journeys that feel seamless to the customer, develop a promotional cadence that drives urgency without sacrificing brand integrity, and continuously optimize performance through testing, measurement, and iteration.

• Develop and execute comprehensive email marketing strategies that drive revenue, increase customer lifetime value, and strengthen brand loyalty
• Own the email marketing calendar, including promotional campaigns, product launches, seasonal collections, flash sales, and brand storytelling
• Create and optimize automated email flows including welcome series, browse abandonment, cart abandonment, post‑purchase, win‑back campaigns, and VIP customer journeys
• Create and manage all email campaigns per month while maintaining brand consistency and high‑quality standards
• Design and execute strategic promotional campaigns including site‑wide sales, category‑specific promotions, product drops and limited‑time deals

• Lead email marketing strategies for Baltic Born's loyalty program, driving enrollment, engagement, and point redemption
• Create personalized communications that celebrate customer milestones, birthdays, and anniversaries
• Partner with loyalty lead to optimize loyalty program performance and maximize customer lifetime value

• Own and optimize all transactional email communications including order confirmations, shipping notifications, delivery updates, and return/exchange confirmations
• Ensure transactional emails are on‑brand, optimized for cross‑sell opportunities, and provide exceptional customer experience
• Monitor transactional email performance and deliverability to maintain high engagement and low complaint rates
• Implement dynamic product recommendations and personalized content within transactional messages

• Develop and manage SMS marketing strategy within Klaviyo, creating campaigns that complement email initiatives
• Build automated SMS flows for high‑intent moments including cart abandonment, back‑in‑stock alerts, and order updates
• Maintain compliance with TCPA regulations and SMS best practices
• Test and optimize SMS messaging, timing, and frequency to maximize engagement while respecting subscriber preferences
• Grow SMS subscriber list through strategic opt‑in campaigns and cross‑channel promotion
• Analyze SMS performance metrics and ROI to continuously improve program effectiveness

• Develop and execute app push notification strategy to drive engagement, conversions, and app retention
• Create automated push notification flows that align with email and SMS journeys for a cohesive cross‑channel…