VP of Marketing

Opiniion is a resident satisfaction software that partners with property management companies to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real‑time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America’s fastest‑growing private companies. Driven by a forward‑thinking team, we’re shaping the future of resident engagement.

Our continued growth and commitment to innovation make this an exciting time to be part of our team!

Opiniion is hiring a VP of Marketing to build a comprehensive, strategic marketing function that connects brand, demand, product marketing, content, and analytics into one high‑performing system. This role is critical as we integrate and grow following the Rentgrata acquisition. This leader will mature demand generation into a scalable, repeatable engine, strengthen our tooling and systems (including better utilization of our tech stack), and ensure our strong core offering shows up consistently “in‑market” and as a market leader across channels.

This role will report to the CXO and work cross‑functionally with our Sales, Product and Operations teams.

Performance Marketing & Demand Generation

• Build a mature demand generation program that becomes a repeatable, scalable pipeline engine
• Own digital and lifecycle strategy to increase funnel velocity and conversion through intentional touchpoints
• Implement a marketing operating system (tools, reporting, attribution, experiments) that supports efficient execution at scale

Brand & Content

• Own brand strategy, narrative, and messaging architecture
• Build an always‑on content engine that supports awareness, trust, conversion, and retention
• Increase brand awareness and market credibility with the right audiences
• Partner with HR to strengthen employer brand and build a pipeline of qualified, inbound candidates influenced by Opiniion’s brand

Strategy & Leadership

• Translate company objectives into marketing strategy, annual plan, and quarterly roadmaps
• Move Marketing from limited/tactical to comprehensive/strategic with clear priorities and high‑quality output
• Establish org structure, role clarity, and hiring plan (in‑house + agencies/contractors where needed)
• Build and develop team members to deliver consistently high‑quality work

Demand Generation:
Build a scalable engine

• Mature demand gen into a repeatable growth engine that supports Sales now and creates sustainable pipeline long‑term
• Define channel strategy (, organic, partner, outbound‑support, lifecycle) with clear goals and ROI measurement
• Drive meetings and pipeline with quality, conversion, and velocity as first‑class outcomes
• Partner with Sales/Rev Ops on lead definitions, scoring, SLAs, routing, and follow‑up systems

Tooling, Systems & Analytics (Hub Spot + tech stack)

• Improve marketing tooling and systems; ensure our CRM and tech stack are fully utilized as a growth and reporting platform
• Define and evolve the marketing tech stack to support data‑driven execution at scale (automation, attribution, reporting, experimentation)
• Stand up dashboards and weekly operating cadence tied to funnel performance, lead and pipeline generation, meeting tracking, GTM efficiency, and channel ROI

Product Marketing:
Tighten external execution

• Own product marketing strategy: positioning, packaging, competitive narrative, proof points
• Ensure the offering shows up consistently across website, campaigns, content, outbound materials, and sales collateral
• Build sales enablement assets (decks, one‑pagers, case studies, battle cards, talk tracks) and drive adoption
• Lead GTM planning for launches/features and ensure cross‑functional readiness (Sales, CS, Product)

Digital Execution & Lifecycle:
Increase funnel velocity

• Improve the web experience to increase conversion and better reflect positioning and differentiation
• Build lifecycle marketing programs (nurture, reactivation, onboarding alignment, expansion support) to increase velocity and efficiency
• Optimize…