Principal, Global Integrated Campaigns

Principal, Global Integrated Campaigns

Adobe is a global technology company committed to changing the world through digital experiences. The Global Integrated Marketing team drives Adobe’s enterprise B2B marketing strategy by crafting cohesive, cross‑channel campaigns that connect worldwide audiences and align every touchpoint with business objectives.

• Lead the development of marketing strategies that span regions and channels and align with overall business objectives and target audience needs.
• Streamline cross‑functional efforts to implement campaigns effectively and ensure a unified strategy across marketing channels.
• Stay on top of innovation, industry trends, competitive landscape, marketing capabilities, customer behavior, and new technologies to inform campaign strategy.
• Monitor and report on campaign performance using metrics, develop insights, optimizations, and pivots for run‑the‑business and quarterly business reviews.
• Collaborate and influence key team members, working closely with Sales, Product Marketing, Digital & Events centers of excellence, BDRs, and senior leadership to communicate objectives and outcomes.

• Significant experience in B2B Marketing Planning, managing a range of programs and tactics.
• Proven ability to design and implement global, multi‑channel campaigns that align with business priorities and drive measurable outcomes.
• Strong background in analytics and performance optimization, including reporting and insights to inform pivots and improve return on investment.
• Outstanding communication, presentation, and collaboration skills.
• Ability to thrive in fast‑paced environments, anticipating challenges and proactively solving them.
• Skilled at influencing and steering large‑scale initiatives without direct authority.
• Clear, informed perspective on what “good” looks like across all facets of campaign marketing.
• Positive attitude that encourages collaboration and momentum.

Annual salary range: $131,600 – $250,200 (varies by location and experience).

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected class.