Category Lead - TikTok Shop

Category Lead – Tik Tok Shop at Pattern®

Location:

Lehi, Utah | Salary Range: $90,000 - $112,500 (base).

Full-time, hybrid schedule based in Lehi, Utah.

What is a day in the life of a Category Lead?

• Own GMV, margin, merchandising strategy, and video output targets for your assigned category.
• Build and execute category-level strategies aligned to A1–A5 customer journeys and L1–L6 lifecycle phases.
• Manage category P&L with margin‑smart offers, bundles, promotions, and seasonality planning.
• Lead cold‑start brand launches—including briefs, creator mapping, seeding, Euka Bot workflows, Spark codes, and outreach funnels.
• Drive brand lifecycle progression from 0 → 1,000 → 5,000 creator videos using structured launch and scale playbooks.
• Oversee affiliate sourcing and activation with the affiliates manager and overseas execution pod.
• Run creator campaigns end‑to‑end—briefs, content direction, creator selection, scripts, angles, trends, and alignment with paid media.
• Build dashboards and weekly scorecards for GMV, video volume, cost/video, conversion, CTR, creator velocity, and commission impact.
• Collaborate closely with Account Managers, Content, Paid Media, Ops, and Inventory for seamless category execution.

What will I need to thrive in this role?

• 3–5+ years in e‑commerce, creator marketing, affiliate marketing, or marketplace growth.
• Deep fluency in Tik Tok Shop mechanics, Tik Tok culture, short‑form content ecosystems, and creator commerce trends.
• Proven experience managing creators, affiliates, or large‑scale content programs.
• Ability to move fast, make decisions with data, and build scrappy but scalable systems.
• Comfort owning a P&L and forecasting revenue with high accuracy.
• Strong communication skills and the ability to influence cross‑functional teams.
• Ability to thrive in fast‑changing environments with evolving algorithms, tools, and product releases.

What does high performance look like?

• Category hits or exceeds quarterly GMV targets with healthy margins.
• Smooth, predictable weekly execution across all brands in the category.
• Brands achieve 1,000+ creator videos within 90 days of launch.
• A reliable network of high‑GMV creators repeatedly produces content for your brands.
• Clean reporting, accurate forecasting, and proactive insights for leadership—no surprises.
• Systems and playbooks scale easily across Account Managers and overseas teams.

What is my potential for career growth?

• Successful Category Leads often progress into Senior Category Lead or Category Director roles.
• Strategic leadership positions in creator commerce or marketplace acceleration.
• Cross‑functional leadership opportunities across Paid Media, Account Management, and International Operations.
• Ongoing development opportunities with internal leaders, hands‑on exposure to emerging commerce technologies, and the ability to shape Pattern’s Tik Tok Shop playbook at scale.

What is the team like?

You will work with Account Managers, Content Strategists, Paid Media Specialists, Ops & Inventory Teams, and the Overseas Execution Pod. You will be supervised by the Head of Accounts for Tik Tok Shop and will frequently collaborate with senior leadership responsible for Tik Tok Shop growth. This team is data‑driven, fast‑moving, and highly collaborative. Ideas, testing, and innovation are welcomed and expected.

Sounds

great! What’s the company culture?

• Game Changers – Look at problems with an open mind, share new ideas, and reassess plans with realistic timelines.
• Data Fanatics – Seek insights through data, draw unbiased conclusions, and track effects.
• Partner Obsessed – Clearly explain status to partners, listen actively, and deliver results that exceed expectations.
• Team of Doers – Uplift teammates, help in any circumstance, and hold themselves accountable.

What is the hiring process?

Initial phone interview with Pattern’s talent acquisition team.

Video interview with a hiring manager.

Onsite interview with a panel of department leaders.

Professional reference checks.

Executive review.

Offer.

How can I stand out as an applicant?

• Discuss professional accomplishments with specific data to quantify examples.
• Provide insights on how you can add value and be the best addition to the…