VP of Marketing

Opiniion is a resident satisfaction software that partners with property management companies to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real-time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America’s fastest-growing private companies. Driven by a forward-thinking team, we’re shaping the future of resident engagement.

Our continued growth and commitment to innovation make this an exciting time to be part of our team!

Opiniion is hiring a VP of Marketing to build a comprehensive, strategic marketing function that connects brand, demand, product marketing, content, and analytics into one high-performing system. This role is critical as we integrate and grow following the Rentgrata acquisition. This leader will mature demand generation into a scalable, repeatable engine, strengthen our tooling and systems (including better utilization of our tech stack), and ensure our strong core offering shows up consistently “in-market” and as a market leader across channels.

This role will report to the CXO and work cross functionally with our Sales, Product and Operations teams.

Performance Marketing & Demand Generation

• Build a mature demand generation program that becomes a repeatable, scalable pipeline engine
• Own digital and lifecycle strategy to increase funnel velocity and conversion through intentional touchpoints
• Implement a marketing operating system (tools, reporting, attribution, experiments) that supports efficient execution at scale

Brand & Content

• Own brand strategy, narrative, and messaging architecture
• Build an always-on content engine that supports awareness, trust, conversion, and retention
• Increase brand awareness and market credibility with the right audiences
• Partner with HR to strengthen employer brand and build a pipeline of qualified, inbound candidates influenced by Opiniion’s brand

Strategy & leadership

• Translate company objectives into marketing strategy, annual plan, and quarterly roadmaps
• Move Marketing from limited/tactical to comprehensive/strategic with clear priorities and high-quality output
• Establish org structure, role clarity, and hiring plan (in-house + agencies/contractors where needed)
• Build and develop team members to deliver consistently high-quality work

Demand generation: build a scalable engine

• Mature demand gen into a repeatable growth engine that supports Sales now and creates sustainable pipeline long-term
• Define channel strategy (paid, organic, partner, outbound-support, lifecycle) with clear goals and ROI measurement
• Drive meetings and pipeline with quality, conversion, and velocity as first-class outcomes
• Partner with Sales/Rev Ops on lead definitions, scoring, SLAs, routing, and follow-up systems

Tooling, systems & analytics (Hub Spot + tech stack)

• Improve marketing tooling and systems; ensure our CRM and tech stack are fully utilized as a growth and reporting platform
• Define and evolve the marketing tech stack to support data-driven execution at scale (automation, attribution, reporting, experimentation)
• Stand up dashboards and weekly operating cadence tied to funnel performance, lead and pipeline generation, meeting tracking, GTM efficiency, and channel ROI
• Own product marketing strategy: positioning, packaging, competitive narrative, proof points
• Ensure the offering shows up consistently across website, campaigns, content, outbound materials, and sales collateral
• Build sales enablement assets (decks, one-pagers, case studies, battle cards, talk tracks) and drive adoption
• Lead GTM planning for launches/features and ensure cross-functional readiness (Sales, CS, Product)

Digital execution & lifecycle: increase funnel velocity

• Improve the web experience to increase conversion and better reflect positioning and differentiation
• Build lifecycle marketing programs (nurture, reactivation, onboarding alignment, expansion support) to increase velocity and efficiency
• Optimize funnel touchpoints intentionally to improve conversion…