Senior Marketing Strategist

Tree Traction helps home service companies grow quickly with top-notch direct mail marketing and super effective tracking. We’re taking everything that makes online Meta ads great and bringing it to old-school direct mail (something this industry hasn’t seen in ages). We’re on the lookout for a Senior Marketing Strategist to take charge of our clients’ success: from the creative ideas and offers to testing what works and tracking the results.

Type: Full-time, W2 employee

Location: Remote (US) or Optional Hybrid in Lehi, Utah

Schedule: Flexible, but available 8-5pm Mon-Fri for internal/client meetings.

Reports to: our Head of Operations.

• Create direct mail that gets homeowners to respond: the copy, the offer and the design, in Canva or similar. Response is the goal, not pretty.

• Own results for every client: response rate, cost per lead, cost per booked job and ROI. Know the unit economics cold, like when a $3 handwritten piece beats a 60¢ saturation piece.

• Run A/B tests
  , especially in saturated markets where everyone mails the same letter.

• Add touchpoints beyond the mailer: SMS, ringless voicemail, follow-up mail and landing pages.

• Join calls with our biggest clients. Explain the strategy and hold your ground when they push back, even with their head of marketing.

• Train our Client Success team to think like marketers, with short videos for the team and for clients.

• Spec the dashboards and reports our tech team builds for you, and bring ideas to our own marketing team.

• Check in weekly with fulfillment so every order goes out right and on time.

• By day 30: new creative templates approved and running, every client's creative out on time, and the brief for an A/B testing dashboard ready for our devs.

• By day 90: the dashboard is live, you have a plan to hit every KPI, and every CSA has passed your marketing training.

• By the end of year one:

  • 75% of clients at a cost per lead of $100 or less

  • 30% less revenue lost to clients who leave over results

  • New clients making back what they pay us 30% faster

  • 80%+ of new clients rating their first creative 4 or 5 out of 5

  • At least 4 controlled tests a month, and a library of proven winners every new client launches on

• 18+ months at one company or client
  , managing $500K+ in creative direct-response ad spend

• $1M+ in lifetime ad spend managed

• Lead generation experience for US home service companies

• Specific examples of lowering cost per lead or improving a funnel, with the numbers

• Deep, daily AI use: you build and track campaigns, dashboards and research with it

• Strong people skills: confident on a client call, on video and on your feet

• Direct mail experience

• Static ad design in Canva or similar

• AI content tools for images, video and landing pages, like Higgsfield

• Your experience is mostly brand marketing
  , like billboards and awareness campaigns.

• You've only run text ads
  , like Google Search.

• You've studied marketing more than you've run it.

• You want an exact/consistent 40-hour week. We move fast. Some weeks will run 50+ hours and some may have weird hours. It's a fast growing startup with forecasts to 3X in 5 months. What can you expect?

• You need to be fully offline after hours. We keep Slack on in case something breaks.

• Proactive Ownership: you're in the data before anyone asks, and you tell the CSA your fix before the client has to ask.

• Relentlessly Resourceful: you use every tool and data source without waiting for permission.

• Never Satisfied: a winning campaign is just the next thing to beat.

• Think First: you automate the busywork and spend your time on strategy.

• Radically Transparent: you tell leadership (and big clients) the hard truth early, with a plan.

• Win Together: heads…