Business Development Manager – Partnerships

Job Purpose

You will play a key role in driving new commercial partnership revenue by identifying, developing, and securing strategic brand partnerships. The role focuses on taking the Club’s commercial rights to market, building strong relationships with prospective partners, and creating innovative, insight-led partnership solutions that deliver meaningful business impact.

You will work closely with the Partnership Operations and Delivery team to support the successful delivery of partner rights where appropriate. You will play an active role in engaging partners and prospects at matchdays, events, and networking opportunities.

• Take ownership of driving new partnership revenue by identifying and securing new commercial opportunities across key sectors
• Proactively generate leads and develop a strong pipeline of prospects through targeted outreach and networking
• Take the club’s commercial rights to market, positioning them effectively to meet partner business objectives
• Develop creative, insight-led partnership proposals aligned to partner goals and brand objectives
• Deliver compelling sales presentations and articulate complex partnership opportunities clearly and confidently

• Build and nurture strong relationships with prospective partners, stakeholders, and industry contacts
• Maintain regular engagement with existing partners to strengthen relationships and identify future opportunities
• Work closely with the Partnership Operations Manager and delivery team to support the successful execution of partner rights where appropriate
• Collaborate with internal departments including Marketing, Communications, and Events

• Maintain a strong understanding of the sponsorship and partnership landscape
• Monitor market trends and industry activity to identify new opportunities
• Clear understanding of how partnerships can deliver measurable business outcomes for brands

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