Content Creator, Content Writer ​/ Copywriter

We have a catalogue of thousands of trails, a million-plus hikers, and more genuinely good stories than we have anyone to tell them.

This role is for the person who goes out, films it, cuts it, and posts it. It's a creative role with an outdoor job attached: some weeks you'll be on a trail with a phone and a tripod, others you'll be at a desk editing, writing and planning the next month.

We're looking for someone with taste and their own point of view, not someone waiting for a brief.

• Shoot and edit short-form vertical video for Tik Tok, Reels and You Tube Shorts, at a cadence that keeps our channels alive rather than in bursts.
• Get out on the trails. Walk the routes, film the reality of them — the weather, the climbs, the terrible camp meals — and come back with material we can use for months.
• Turn what's in HiiKER into content: the hardest day on the Camino, the ten best coastal routes in Europe, what a thru-hike actually costs. We have the data; you make people care about it.
• Write longer-form pieces too — trail guides, gear notes and route features for the blog and for search.
• Build recurring formats and series rather than one-off posts. Something people come back for on a schedule.
• Work closely with the rest of the team on which content earns its way into paid campaigns, and cut variants for it.
• Help brief and coordinate our Ambassador creators, so their content and ours pull in the same direction.
• Keep an organised bank of raw footage, stills and captions the whole team can pull from.

• A portfolio of short-form video you made yourself, with honest numbers attached. We'd rather see three things that performed and hear why than a showreel.
• You can shoot and edit end to end without a crew. Phone-first is completely fine — most of the best outdoor content is.
• Either comfortable on camera yourself, or clearly able to direct someone who is.
• Genuinely into the outdoors. This audience spots someone who has never had wet boots within about four seconds.
• Reliable output. Consistency beats occasional brilliance on every one of these platforms.
• A good writer — captions, hooks and titles are most of the job.