Finance Analyst - hybrid

Blue Light Card. Individually great, together unstoppable

The Role and the Team

FP&A at Blue Light Card is in a genuinely exciting moment. We're building out our analyst capability for the first time, hiring three brand new Finance Analyst roles across our Commercial, Growth, and Cost & Planning teams as we scale our analytical depth to match BLC's continued growth. These aren't roles where you'll be picking up someone else's work they're an opportunity to introduce new insights, build reporting from the ground up, and make a genuine mark on how BLC understands and drives its performance.

This Finance Analyst role sits within the FP&A Growth team, working alongside Brand & Comms, Product, Growth, and Data to help us understand the financial impact of how we engage, grow, and retain our member base. We're developing new metrics, deepening our understanding of member profiles, and building a clearer picture of renewal rates and engagement across different revenue streams.

This role is for someone who finds it genuinely interesting to connect member behaviour to financial outcomes. You'll help shape how BLC thinks about growth, bringing analytical depth to the decisions that influence where we invest and how we measure impact.

What You'll Do

Support budgeting and forecasting across growth revenue, combining financial plans with operational performance data to produce accurate, decision-ready forecasts in partnership with senior stakeholders

Own regular performance reporting across member engagement and growth revenue streams, defining KPIs, automating recurring packs where possible, and creating clear narratives on what's changed and why

Perform variance and driver analysis using system data (including member activity, renewal rates, and engagement metrics) to identify root causes and recommend actions

Develop and refine metrics that capture the financial impact of member engagement across different revenue streams, helping the business understand what's driving growth

Partner with Brand & Comms, Product, Growth and Data teams to provide timely, impactful insight that connects member behaviour to financial outcomes

Contribute to improving data quality and metric consistency across growth reporting, aligning definitions and documenting assumptions so outputs are trusted across the business

Support the long-term forecast model, including scenario and sensitivity analysis to inform executive decision-making

Help track the ROI on growth investment decisions and the impact of member engagement activity on revenue and profitability

What You'll Bring

Proven experience in financial analysis with a solid understanding of forecasting, budgeting, and reforecasting in a fast-moving commercial environment

Strong analytical capability, with experience turning complex datasets into clear, actionable insight and confident recommendations for non-finance stakeholders

Systems and BI literacy, with comfort working across multiple data sources and tools; familiarity with SQL is particularly valuable in this role

Advanced Excel skills, including modelling, Power Query, and macros

A strong data hygiene mindset, with attention to definitions, reconciliations, and documentation to ensure outputs are accurate and trusted

Strong business partnering and communication skills, with the ability to build trusted relationships with stakeholders outside of finance and present insight with clarity and confidence

Part-qualified or working towards a recognised accountancy qualification (CIMA, ACCA, or equivalent) would be a bonus, but is not essential

Experience in a D2C, marketplace, or ecommerce environment would be a bonus, but is not essential

Our Culture

Our mission is simple make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership,…