Content Designer; Not Social Media

Do you have a passion to create and maintain accurate, high quality online web content? Are you able to use customer evidence to improve content and user journeys? Can you work in an innovative and collaborative way to drive continuous improvement?

This is an exciting opportunity to join an established Digital Services Team as a skilled web content designer. The role will predominately involve editing, updating and developing our websites and intranet (please note - this is not a social media role).

• Working with service managers and experts to create, develop and maintain content that is always based on accurate information and aligned to a service's digital objectives.
• Using evidence and data to scope, design, and review online user journeys to ensure they are effective and enable customers to locate and complete what they need to.
• Advising, guiding and challenging service managers, staff, and other stakeholders as necessary on web and intranet content.
• Providing support on the content needed for online projects and / or work packages as required, ensuring the work completed meets the required standards and is delivered within agreed timescales.
• Maintaining awareness of new developments and best practice in online content, web publishing, online usage, SharePoint, and Drupal content management system, incorporating these into your delivery and promoting best practice.

You will also be working closely with department stakeholders, business intelligence and the Customer Service Centre to understand and facilitate channel shift to online and to influence future service delivery and build strong professional relationships with the Information and Technology function.

• Possessing the skills and experience in designing, writing, editing and publishing web and intranet content and online forms, whilst following quality standards, design principles, accessibility requirements and best practice.
• Work experience with a content management system – ideally Drupal and SharePoint.
• Generate solutions to straightforward and complex problems, and be able to present and provide support, advice, and relevant recommendations on web and intranet content design to non-specialist staff in a way that is understood. Knowledge of current legislative requirements, governance and relevant policies and procedures associated with the management of online content.
• Demonstrate effective communication skills when supporting the development of a quality digital service, in line with business need, and working with a wide range of stakeholders.
• Investigate online content issues, devise solutions, and pursue principles for ensuring continuous improvement.
• Use Google Analytics 4 and search engine optimisation skills when creating or developing effective and appropriate web and intranet content. Plan work, managing multiple priorities while ensuring adherence to deadlines.
• Use research and information to provide clear recommendations and have a relevant degree or equivalent, or proven experience delivering effective digital services, combined with strong skills in designing and managing online content (SEO, analytics, CMS use, user-centred design, issue resolution, continuous improvement), supporting digital projects and transformation, and applying solid knowledge of IT products, standards, legislation, governance and policies relating to online content.

You must also have an understanding of, and commitment to, equal opportunities, and the ability to apply this to all situations. In addition, we also expect you to share our commitment to our values and will ask you to evidence when you have demonstrated them as part of the selection process.

Reasonable adjustments will be considered for applicants with a disability. We are a Disability Confident Employer.

If you share our passion to make a difference for the people of Leicestershire, we'd love to hear from you. Click the apply button to submit your application, ensuring that you upload a supporting statement that explains how you meet the criteria listed in the 'About You' section above. Without this information, we won't be able to assess your suitability for the role, and your application will be rejected.

For tips on how to write your statement, see the

How to Apply

section on our career site.