Lead marketing analyst

Lead Marketing Analyst

Remote (UK-based)

Up to £100,000 + benefits

ASAP

A global digital entertainment business with millions of active users worldwide. Known for creating immersive experiences and building strong communities, the company continues to invest heavily in data-driven marketing. You’ll be joining a dedicated Analytics, Data Science & Engineering hub that shapes strategy across marketing, customer lifecycle, and product.

This is a senior role leading marketing analytics for a fast-scaling consumer brand. You’ll be the central expert on campaign measurement, attribution, and optimisation, guiding spend and targeting decisions across multiple channels. Alongside delivering hands‑on analysis, you’ll mentor a small team, partner with senior stakeholders, and ensure best practice in data‑driven marketing decisions.

• Lead and mentor a small marketing analytics team, setting best practices and ways of working.
• Own full‑funnel, cross‑channel analysis covering acquisition, engagement, and retention.
• Improve campaign performance measurement through attribution modelling, incrementality testing, and media mix modelling.
• Partner with Data Science to develop predictive models (e.g. LTV, churn) to inform budget allocation.
• Build and maintain marketing forecast models to optimise spend and ROI.
• Conduct robust statistical analysis to improve campaign testing methodologies.
• Deliver clear reporting and actionable insights to marketing, CRM, and executive stakeholders.
• Collaborate with Data Engineering to ensure reliable data pipelines and infrastructure.
• Champion a data‑first approach across marketing and product teams.

• 5+ years’ experience in marketing analytics or a related data role.
• Proven ability to lead or mentor junior analysts.
• Expertise in attribution, incrementality, and campaign measurement.
• Strong SQL skills and proficiency with analytics tools (e.g. GA4, Looker, Tableau, Power BI).
• Hands‑on experience with digital marketing channels including CRM, paid media, and lifecycle.
• Excellent statistical analysis and data storytelling ability.
• Experience building LTV, churn, or other predictive models.
• Familiarity with marketing mix modelling and forecasting techniques.
• Python or R for advanced analytics.
• Exposure to high‑volume, consumer‑facing industries (gaming, media, entertainment, or subscription).

• Introductory chat with the hiring manager.
• Technical task and presentation.
• Final interview with senior leadership, focusing on strategy, culture, and stakeholder alignment.

Send your CV to Mohammed Buhariwala at Harnham, or connect on Linked In to learn more.

• Lead Marketing Analyst
• Marketing Analytics
• SQL
• Python
• Attribution
• Incrementality
• Media Mix Modelling
• Campaign Measurement
• Forecasting
• LTV
• Churn
• Data Storytelling
• Stakeholder Management
• Remote

Mid‑Senior level

Full‑time

Analyst and Marketing

Computer Games