Area Director

About the Business

Quilter Cheviot has been the wealth manager of choice for individuals and families for over 250 years, and today is one of the UK’s largest wealth management firms offering expert discretionary investment management and financial advice. We offer a highly personalised wealth management offering to private clients, charities, trustees, and professional partners with straightforward or more complex financial needs. We have presence throughout the UK, Ireland, Dubai and Channel Islands.
Quilter plc is a leading wealth management business, which oversees £119.6 billion in customer investments (as at 31 March 2025). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.
If you want to play a part in shaping the future of our business, bringing new ideas and challenge then now is a great time to join us.

Level 5

Department: QC Advice

Location:

Chester, Birmingham, Liverpool or Leicester

Contract:

Permanent

The Area Director is responsible for driving regional business growth, leading adviser performance, and expanding market presence within the financial planning sector. This senior role combines strategic sales leadership, relationship management, and commercial oversight to ensure sustainable and compliant growth. The Area Director will work closely with advisers, introducers, and internal stakeholders to strengthen the firm’s position and deliver excellent customer outcomes.

• Develop and execute a regional growth strategy aligned with national business objectives.
• Personal interventions support business growth alongside stakeholders.
• Identify and exploit new business opportunities across target client segments, introducer networks, and partnership channels.
• Build and manage a robust sales pipeline, maintaining strong activity and conversion levels across the region.
• Monitor market trends, competitor activity, and regulatory developments to inform regional strategy.
• Deliver growth targets through disciplined planning, structured activity, and ongoing performance analysis.

• Lead, coach, and motivate a team of financial planners and business development professionals to achieve high performance.
• Set clear KPIs, conduct regular performance reviews, and provide structured coaching to enhance productivity and client outcomes.
• Recruit, develop, and retain high-calibre talent to support regional expansion.
• Foster a collaborative, accountable, and commercially focused culture within the team.
• Support advisers in strengthening their client propositions, improving conversion rates, and enhancing client journeys.

• Build and maintain strong relationships with key introducers (accountants, solicitors, professional networks).
• Represent the business at industry events, networking opportunities, and regional meetings.
• Work effectively with internal stakeholders across compliance, operations, marketing, and investment teams to support growth plans.
• Communicate the firm’s value proposition clearly and confidently to prospective clients and partners.

• Ensure accurate forecasting, reporting, and oversight of regional performance metrics.
• Use CRM insights and sales data to drive decision-making and prioritisation.
• Oversee operational efficiency within the region, embedding scalable processes to support growth.
• Maintain a strong understanding of profitability drivers, adviser charging structures, and commercial performance.
• Ensure all activities are delivered in line with FCA regulations, internal policies, and Consumer Duty expectations.

This role is an FCA Certified role (Manager of Certification Employee role)

The role holder must:

• Have professional qualifications relevant to the Financial Planner role, in line with FCA requirements
• Ensure a thorough understanding of the QCA / FCA Consumer Duty philosophy and how this relates to our service proposition to ensure the required customer outcomes
• Continually review evidence that customers are being…