General Manager; Gm

The role is hybrid, and we prefer candidates based in Porto or Lisbon, Portugal

Recognised as the UK’s #1 bootstrapped, female-founded unicorn, TFY operating across 180+ countries. We provide an all-in-one AI-driven workforce management platform that automates international hiring, contractor management, cross-border compliance, and global payroll.

Unlike traditional tech companies that burn through VC cash, TFY was built on financial discipline, high capital efficiency, and profitability. We are customer-funded, flatly structured, and driven by a mission to unlock human potential through technology.

We are seeking an operational powerhouse and growth engine to step into the role of General Manager (GM). Reporting directly to the Founder & CEO, you will own the business unit execution, cross-functional operations, and scalable P&L management.

You must bring deep Growth Marketing experience from a VC-backed scale-up environment, combining hyper-growth customer acquisition playbooks with the operational discipline of a bootstrapped unicorn. You will be responsible for scaling organic and community-driven acquisition channels, building high-performing sales and marketing engines, and aligning all functional departments (Finance, Sales, Marketing, IT, Product) around unified corporate milestones.

• Own day-to-day operations and divisional performance, ensuring revenue growth, margin optimization, and operational efficiency.
• Drive cross-functional execution across Finance, Sales, Marketing, IT, and Product to eliminate operational friction and align deliverables with company OKRs.
• Lead budget creation, capital allocation, and ROI modeling across departments to maintain TFY’s high-margin, profitable trajectory.

• Leverage proven VC-backed scale-up growth tactics to build capital-efficient customer acquisition engines.
• Hands-on ownership and oversight of multi-channel organic growth tactics across Reddit, You Tube, Linked In, and specialized Talent Communities.
• Design user acquisition, community lead generation, and viral referral loops tailored for both B2B enterprise clients and independent global professionals.
• Execute content-led, community-first growth experiments to scale TFY’s organic reach without relying on heavy paid-ad burn.
• Hire, onboard, mentor, and scale high-performing, cross-border Sales and Marketing teams.
• Define compensation structures, commission models, SDR/AE pipelines, and growth marketing scorecards.
• Implement rigorous performance management to drive high output within TFY's flat, agile organizational structure.

• Act as the ultimate operational connector between product development, go-to-market teams, IT infrastructure, and financial forecasting.
• Partner with Product and IT to ensure platform features align with enterprise customer demands, compliance changes, and user acquisition feedback loops.
• Ensure strict adherence to global compliance standards, risk protocols, and ethical governance across all operational markets.
• Deliver executive-level operational reviews, financial forecasts, and strategic risk evaluations to the CEO.

• Proven Executive Leadership: 7+ years in senior leadership roles (GM, VP of Operations, VP of Growth) within SaaS, Fintech, HR Tech, or Marketplace platforms.
• VC-Backed Scale-Up Background:
  Prior experience driving hyper-growth in a VC-backed environment, paired with an understanding of capital efficiency and lean execution.
• Deep Growth Marketing Expertise:
  Mastery of growth hacking and organic acquisition strategies across Reddit, You Tube,…