Brand Marketing Manager

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Direct message the job poster from Liberty Towers

Brand Marketing Manager – Luxury Fashion

Full-time | Permanent

We are working with a prestigious, high-end fashion house celebrated for its refined aesthetic, contemporary vision, and growing global presence. As they continue to scale, they are seeking a Brand Marketing Manager to shape and elevate how the brand is experienced across all platforms and touchpoints.

This is an exciting opportunity for a marketing professional who combines strategic thinking with creative flair – someone who understands the nuances of luxury and can deliver campaigns that resonate emotionally and perform commercially.

Key Responsibilities

Brand and Campaign Strategy

• Lead the development and execution of integrated brand campaigns across seasonal launches and brand moments
• Manage the brand calendar, aligning product, content, PR, and retail activity

Creative and Content Oversight

• Define the content strategy across web, social, paid media, and print
• Work closely with creatives, stylists, agencies, and content partners to ensure brand consistency and quality

Product Marketing

• Shape product messaging and positioning across campaigns
• Develop go-to-market toolkits, sales materials, and customer journeys
• Plan and deliver campaigns across owned, earned, and paid channels
• Collaborate with digital teams to optimise performance and engagement

Storytelling and Voice

• Evolve and maintain the brand’s tone of voice across all touchpoints
• Create compelling narratives that strengthen brand connection

Trends and Insights

• Monitor cultural and fashion trends to keep the brand culturally relevant
• Leverage market insights and competitor activity to inform strategy

What We’re Looking For

• 3–5+ years of experience in brand, content, or product marketing within a luxury, fashion, beauty, or lifestyle brand
• A strong track record of delivering creative campaigns that drive results
• Excellent writing, communication, and project management skills
• A sophisticated eye for both visual and verbal branding
• Someone confident in a fast-paced environment, with a collaborative and commercially focused approach

Why Apply

• Influence the direction of an ambitious luxury brand
• Join a talented, creative team with a clear sense of purpose
• Enjoy real ownership, variety, and the chance to build something meaningful

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Retail Luxury Goods and Jewelry, Wholesale Luxury Goods and Jewelry, and Retail Apparel and Fashion

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