Email & CRM Executive

Title:

Email & CRM Marketing Executive

Salary: £30k - £35k

Location:

Wiltshire

You’ll own the email and SMS channel end-to-end and build high-performing campaigns and lifecycle programmes that support customer acquisition, retention and lifetime value.

Key responsibilities include:

• Owning and optimising email and SMS marketing across the full customer lifecycle
• Building and improving campaigns and automated CRM flows
• Enhancing segmentation, personalisation and automation to maximise engagement and revenue
• Working closely with subscription, reviews and loyalty platforms to deliver a seamless customer experience

• Managing day-to-day email marketing activity using Klaviyo, including planning, build, scheduling and reporting
• Creating high-quality email campaigns using templates or designing assets via Canva or Adobe
• Building and optimising CRM flows such as:
  • Welcome and onboarding
  • Browse and cart abandonment
  • Post-purchase, replenishment and win-back
  • VIP and subscription retention journeys
• Owning segmentation and personalisation using behavioural, transactional and engagement data
• Analysing performance to improve deliverability, engagement, conversion and LTV
• Supporting subscription lifecycle communications through a subscription platform (e.g. Recharge)
• Driving review capture and social proof via a reviews platform (e.g. Reviews.io)
• Using a loyalty platform (e.g. Loyalty Lion) to increase enrolment, engagement and VIP communications
• Maintaining strong email hygiene, compliance and preference management in line with GDPR
• Running structured A/B testing and documenting learnings
• Collaborating with the wider marketing and creative team to align campaigns and promotions

• Proven experience in an email / CRM role within an eCommerce environment
• Strong hands‑on experience with Klaviyo
• Experience working with subscription, reviews and loyalty platforms (or close equivalents)
• Confident creating visual assets using Canva and/or Adobe
• Strong understanding of lifecycle marketing, CRM automation and customer journeys
• Data‑driven, analytical and commercially minded
• Highly detail‑oriented with strong written communication skills

• 37 hours per week, Monday to Friday (shorter days considered)
• 20 days holiday, plus an additional day per year (up to 26 days after 5 years)
• Birthday day off
• Hybrid working – 3 days office‑based, 2 days remote
• Free on‑site parking and access to an on‑site gym
• Monthly product allowance