Social Media & PR Manager

Overview

Cheval Collection is the parent company of growing hospitality brands Cheval Residences and Cheval Maison, experts in luxury serviced apartments, with locations in London and Dubai. We are seeking a Social Media & PR Manager to join our commercial team and shape Cheval’s global presence.

As Social Media & PR Manager, you will lead how the brand communicates across digital platforms, media channels, and key markets, ensuring Cheval is consistently represented as a leader in luxury serviced living. This role drives social media strategy, PR activity, influencer collaborations, brand storytelling, and digital community engagement. You will oversee communications for properties in London and Dubai, as well as pre-opening campaigns for new developments in the UK, Europe, and the Middle East.

Working closely with the Chief Commercial Officer, you’ll act as guardian of the brand voice and deliver impactful campaigns.

This is a creative and strategic role requiring strong digital expertise, excellent media relationships, and deep knowledge of luxury brand communications.

• Develop and execute global social media & PR strategy across all regions
• Maintain a consistent brand voice and visual identity
• Build partnerships with influencers and creators aligned to luxury audiences
• Drive engagement through analytics, community management, and trend forecasting
• Manage relationships with agencies, editors, journalists, and media partners
• Manage crisis communications with senior stakeholders
• Track KPIs across social, PR, and campaigns
• Lead social and PR strategy for new launches

• Experience in luxury hospitality, lifestyle, travel, or luxury brands
• Proven success managing multi-platform social media at scale
• Strong media and influencer networks across key markets
• Exceptional copywriting and storytelling skills
• Experience delivering impactful PR campaigns with measurable results
• Knowledge of digital trends, analytics tools, and best practices
• Experience working across international regions and diverse audiences
• Strong organizational and project management skills
• Creativity, forward-thinking, and digital fluency
• Excellent communication and aesthetic judgment
• Confidence in building relationships with high emotional intelligence

• Mid-Senior level

• Full-time

• Management, Public Relations, and Marketing

• Accommodation and Food Services and Hospitality