Digital Communications Manager; DCM

The Digital Communications Manager (DCM) will develop and implement impactful communications and engagement plans for the One Digital programme and its associated projects – in particular, the Electronic Patient Record (EPR) programme. The role will ensure all communications align with and support wider organisational strategies and objectives, using insight to segment and tailor approaches, generating compelling and relevant communications campaigns for staff, stakeholders and the public.

The One Digital programme spans the group formed by University Hospitals of Leicester (UHL) and University Hospitals of Northamptonshire (UHN). While this post is hosted within the UHL communications team, the postholder will work in close partnership with colleagues across UHN and the Digital and Data department delivering One Digital across the UHL‑UHN Group.

We are looking for an enthusiastic, experienced and highly motivated communicator who thrives on new challenges and brings creativity, resilience and strategic thinking to their work.

Our new strategy, developed with the support and feedback of colleagues, patients and partners, is our compass for the next seven years ). We have four primary goals:

• High‑quality care for all
• Being a great place to work
• Partnerships for impact
• Research and education excellence

We will embed health equality in all we do – taking active steps to reduce the avoidable differences in healthcare that some people face, working in partnership with communities. Our strategy is underpinned by new values and we will work to ensure they are an everyday reality for all:

• We are compassionate
• We are proud
• We are inclusive
• We are one team

• Act as lead communications specialist: scope, research, plan and refine a communications strategy for the Electronic Patient Record programme and associated projects.
• Develop and coordinate creative, accurate and effective communications materials for a range of audiences to support the delivery of the programme and associated projects (e.g. web pages, presentations, newsletters, media releases).
• Coordinate and facilitate events, including engagement sessions and workshops, using persuasion to facilitate collaborative working and agreeing outcomes.
• Liaise with third‑party suppliers to ensure a co‑ordinated approach to communication around the programme.
• Collect and analyse data to ensure ongoing evaluation of all communications activities; adapt plans and activities based on the findings (e.g. undertaking audits or surveys and analysing findings).
• Create and deliver reports on the communications activities and outcomes.
• Work with the External Affairs team to respond to media enquiries about the programme and difficult organisational situations in a professional and timely manner, ensuring governance and policies for sensitive or complex queries and situations are followed.
• Receive, interpret and communicate highly complex, sensitive information in ways that are easily accessible, carefully targeted and appropriate to the audience.
• Engage our staff about the potential of our evolving digital programme and ensure we provide timely information to different audiences through a range of Trust and partner communications channels.
• Work closely with Trust senior managers, the programme team and members of the project implementation teams to ensure stakeholders are effectively engaged and communicated with.
• Ensure all Trust information meets NHS corporate identity guidelines and the Trust's own style and brand guidelines.
• Sourcing and commissioning work/resources to support communication for the programme, ensuring budgets and timescales are met.
• Horizon scan national and regional publications and social media and feed back into the organisation on anything relevant to the programme.
• Liaise with Communications teams in other Trusts which have implemented or are implementing comparable digital programmes to share best practice and lessons learned; amend plans in accordance with the findings.
• Support an effective communications and engagement programme with all stakeholders.
• Act as an ambassador for the Trust's EPR programme, and develop and…