Account Based Marketing Manager

Account Based Marketing Manager (Construction 70%, Automotive 30%)

Location:

Coventry

Hybrid - 2 days in HO and 3 days WFH

Reporting to:
Head of Digital

My client is looking for an experienced B2B Marketing Manager to work as an Account Based Marketing Manager to drive growth across a defined set of target accounts, with a primary focus on Construction and a supporting focus on Automotive. This is a commercial, programme-led role built around expanding existing relationships, opening doors into new divisions, and accelerating cross-selling opportunities.

You will work together with Sales, Delivery leads, and subject matter experts to build account plans, develop messaging by persona, run multi-touch campaigns, and measure what actually moves pipeline. It needs someone strategic enough to design a repeatable ABM approach, but hands‑on enough to execute.

• Account Based Marketing strategy and ownership
  • Own the ABM approach end‑to‑end, including annual planning, budget, campaign calendar, and performance reporting
  • Build and maintain an agreed target account list (tiered where relevant), aligned to growth objectives and capacity
  • Create account playbooks that translate services into clear value by sector, buyer persona, and use case
  • Identify whitespace opportunities in existing accounts (new services, new stakeholders, new regions, new frameworks) and convert them into structured campaigns
• Account growth, cross‑sell and commercial alignment
  • Partner closely with account owners to build 90‑day and 12‑month account growth plans that support cross‑sell and upsell
  • Create and maintain sales enablement assets that make it easier for sales teams to open conversations and stay credible (one‑pagers, short decks, capability summaries, email sequences)
• Campaign delivery across channels
  • Design and run multi‑channel ABM campaigns (Linked In, email, targeted content, events, partner activity) with clear intent and measurable outcomes
  • Develop content plans that map to account stages (awareness, consideration, conversion, expansion) rather than generic posting
  • Coordinate subject matter input into short, usable content (insight posts, mini case studies, thought leadership, webinar themes) without slowing the business down
  • Work with partnerships and industry bodies where relevant to improve access to priority stakeholders in target accounts
• Events, workshops and account activation
  • Plan and deliver account‑focused activity such as executive briefings, client workshops, lunch‑and‑learns, webinars, and conference programmes
  • Manage end‑to‑end delivery including invites, follow‑up, and conversion into meetings, opportunities, and next actions
  • Build repeatable "event‑to‑pipeline" workflows rather than one‑off marketing moments
• Data, reporting and continuous improvement
  • Track and report ABM performance using clear metrics (account engagement, contact growth, meetings set, pipeline influenced, revenue impact)
  • Maintain clean campaign attribution and structured reporting through CRM and marketing systems
  • Run regular reviews with Sales to refine target accounts, prioritise activity, and focus effort where it's working
  • Continuously improve messaging, sequences, and asset performance based on evidence, not preference
• Agency and supplier management
  • Brief, manage, and quality‑check external partners (design, content support, web, PR, paid social) where needed
  • Ensure deliverables align with brand standards and ABM objectives, and remain commercially grounded

• Strong experience in B2B account‑based marketing or highly targeted B2B marketing, ideally within engineering, construction, automotive, or professional services
• Proven ability to drive account growth, expand relationships, and support cross‑sell through structured marketing programmes
• Confident working with sales teams on account planning, messaging, and pipeline progression
• Evidence of running multi‑touch campaigns with clear measurement and commercial impact
• Strong copy and messaging capability, able to translate technical services into clear outcomes for different buyer personas
• Practical experience with Linked In as a channel for B2B growth (organic and…