Product Marketing Manager FTC

Blue Light Card. Individually great, together unstoppable

Please Note - This is a 12 month fixed term contract.

Blue Light Card has spent over two decades building something that genuinely matters: a community of more than four million emergency services, NHS, and armed forces members, and a marketplace that connects them to thousands of brand partners. Now, we're building the Product Marketing function to match that scale.

This is a newly created 12-month fixed‑term contract role sitting at the intersection of Product, Design, and Marketing. As Product Marketing Manager, you'll be the connective tissue between what we build and why it matters, turning member and partner insight into clear positioning, compelling value propositions, and go‑to‑market strategies that drive real adoption across both consumer and commercial audiences. You'll report to the PMM Lead and work closely on our highest-priority product initiatives.

The role spans both strategic and hands‑on work. You'll shape how we discover and validate product opportunities, define how we message them, and lead the execution that brings them to life across paid, owned, and CRM channels in a B2C environment.

• Drive awareness and adoption of Blue Light Card's products and features, tracking success through engagement, activation, and retention metrics across member and partner audiences.
• Develop and deliver consumer and partner value propositions end to end, from identifying target audiences and building messaging hierarchies through to defining distribution plans and creative assets.
• Collaborate with Product and Design teams to coordinate qualitative and quantitative user research, feeding insights into the product roadmap and validating hypotheses at pace.
• Plan and execute test‑and‑learn campaigns that inform both product and marketing decisions, drawing on experimentation, UX research, market trends, and competitive analysis.
• Coordinate with Product and Marketing to set up and optimise owned, paid, and CRM channels, increasing the reach and commercial impact of go‑to‑market strategies.
• Develop a deep understanding of member and commercial partner needs, translating those insights into positioning, prioritisation, and product decisions.
• Manage cross‑functional stakeholders and external partners, communicating with clarity across product, marketing, and commercial teams.

• Solid experience in Product Marketing within a digital‑first, B2C environment, taking products to market across owned, paid, and CRM channels at both a strategic and operational level.
• A background in financial services, fintech, or regulated services, with a genuine understanding of the compliance and commercial dynamics these environments involve. Experience in Fin Serv or Fin Tech is strongly preferred; experience in some form of regulated services is essential.
• A comprehensive grasp of both inbound and outbound Product Marketing, with a track record of collaborating across multiple internal stakeholder groups to align on positioning and go‑to‑market plans.
• Experience coordinating qualitative and quantitative user research from recruitment and synthesis through to translating findings into actionable product and marketing decisions.
• Strong communication skills and the ability to adapt your approach across audiences, whether that's an internal product team, a commercial partner, or an external consumer.
• A hands‑on, organised approach with a genuine appetite for data, bringing end‑to‑end thinking to customer journeys and executing cross‑functionally.
• Familiarity with product and digital performance tools such as Amplitude, Google Analytics, or Tableau would be a bonus, but is not essential.

Our mission is simple – make heroes happy. Our members are the real‑life heroes who keep us all safe, cared for, and thriving. By focussing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world‑class service.

We don't just follow the usual path – we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We're…