Business Development Manager

We are seeking a dynamic and proactive Business Development Manager (BDM) to lead our admissions journey, drive occupancy, and strengthen our marketing presence across the group. This is a unique opportunity that blends relationship management, admissions expertise, and strategic marketing to ensure families receive an outstanding experience from first enquiry to move‑in.

You will be the face of Midlands Care within the community — building strong partnerships, supporting families through sensitive decisions, and delivering creative marketing initiatives that enhance visibility and engagement.

• Manage all care home enquiries with professionalism, compassion, and timely communication.
• Conduct home tours, assessments, and family meetings to support informed decision‑making.
• Maintain and optimise the CRM/enquiry logging system to track conversions and trends.
• Build strong relationships with social workers, brokerage teams, discharge coordinators, and Local Authorities.
• Work closely with Home Managers to ensure smooth, person‑centred admissions.
• Produce regular reports on enquiries, conversions, occupancy levels, and market trends.
• Ensure compliance with safeguarding, confidentiality, and data protection requirements.

• Develop and implement marketing strategies to increase enquiries and admissions.
• Lead creative campaigns and oversee social media channels (Linked In, Instagram, Facebook).
• Manage direct reports including the Content Creator and Activities Lead.
• Maintain accurate listings on Google and , enhancing review scores.
• Liaise with website developers to ensure content is updated and engaging.
• Design and coordinate marketing materials including brochures, posters, and digital content.
• Support community events, networking forums, hospital discharge meetings, and promotional activities.
• Gather content from homes including success stories, testimonials, and event highlights.

• Maintain a marketing and admissions dashboard to track performance.
• Provide monthly reports to senior leadership with insights and recommendations.
• Prepare ad hoc reports and materials as required.

• Represent Midlands Care professionally at all external events.
• Support head office operations including telephone handling, visitor management, and record keeping.
• Uphold company policies, professionalism, and organisational values at all times.

We’re looking for someone who is:

• Experienced in admissions, referrals, marketing, community outreach, or care coordination.
• Confident supporting families through sensitive and emotional conversations.
• Skilled at building strong relationships with professionals and internal teams.
• Organised, detail‑focused, and experienced with CRM systems or enquiry pipelines.
• Creative, strategic, and comfortable leading marketing activity.
• Analytical, able to interpret enquiry and occupancy data to support decision‑making.
• Proactive, resilient, and able to work independently.
• Able to travel across multiple homes within Leicestershire.

This role offers the chance to make a meaningful impact on families and residents while shaping the growth and reputation of Midlands Care. You’ll join a supportive, forward‑thinking organisation where your ideas, creativity, and leadership will be valued.