Influencer Campaign Lead: Digital Brand Growth

About us

BYD is a global leader in electric vehicles and clean energy solutions, with a clear purpose: to build a zero-emission future that reconnects humanity with nature. As BYD continues its rapid growth in the UK, we are building a best-in-class in‑house media capability to drive brand awareness, consideration, and demand for our EV & PHEV portfolio.

As a New Media Specialist, you will be the driving force behind end‑to‑end influencer and new media campaigns for the BYD/DENZA brand. This role blends creativity, operational excellence, and strategic thinking, giving you ownership across the full campaign lifecycle. This is a role for someone who wants to be at the centre of digital influence, brand storytelling, and strategic growth.

• Campaign Execution
  - From identifying influencers to briefing, logistics, content review, crisis management, and post‑campaign analysis
• Cross‑functional Collaboration
  - Working with agencies, talent managers, dealers, media partners, and internal marketing teams
• Data Analysis & Reporting
  - Weekly reporting, performance tracking, and multi‑dimensional data analysis
• Business Development
  - Building new partnerships, managing relationships, and supporting emerging areas like live streaming and new media initiatives

You’re a creative, data‑driven digital marketer with at least three years of experience in influencer marketing, PR, or social media. You understand performance metrics, spot trends early, and manage high‑profile relationships with confidence. You thrive under pressure, handle crises professionally, and balance creativity with analytical thinking. You’re skilled in business development, negotiation, and campaign optimisation.

This role offers a unique opportunity to grow at the cutting edge of influencer marketing, premium brand partnerships, and new media innovation.

You’ll gain:

• High‑impact ownership
  - You’ll lead campaigns from concept to completion, shaping how the brand shows up across digital platforms
• Exposure to premium talent
  - Work directly with influencers, celebrities, and high‑profile partners
• Strategic growth
  - Strengthen your expertise in data analytics, campaign optimisation, and cross-functional leadership
• Creative freedom
  - Bring fresh ideas, experiment with new formats, and influence the brand’s digital voice
• Career acceleration
  - This role sits at the intersection of marketing, PR, partnerships, and digital innovation, giving you a broad runway for advancement
• Future‑facing experience
  - Be part of emerging areas like live streaming, new media formats, and next‑generation brand engagement

• Performance and experience‑based competitive remuneration
• Scottish Widow workplace pension
• 25 days paid holidays + public holidays
• CBS Car Scheme
  - Private Healthcare
• Department & company wide teambuilding events.

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