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Influencer Manager - Business Development Focus

Job in Leicester, Leicestershire, LE1, England, UK
Listing for: Sweatcoin
Full Time position
Listed on 2026-07-30
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
Job Description & How to Apply Below

At Sweatcoin, we're on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we've inspired 200M+ downloads and helped users walk over 23 trillion steps.

Influencer-driven growth is one of our most powerful acquisition channels - and we're just getting started. We're looking for someone to build, scale, and own it.

This is primarily a Business Development role - not a brand management one. You'll be designing systems, sourcing new channels, and driving the kind of growth that compounds. Your goal is clear: double the number of users we acquire through influencers within 6 months.

You'll lead a team of junior entrepreneurs across diverse markets, bringing structure and strategy to their work while pioneering entirely new approaches to influencer acquisition - from AI-driven solutions to vertical-specific campaigns to affiliate innovation.

If you're a builder who gets energy from creating something from scratch, thrives without a playbook, and wants your earnings to reflect your results - this is your role!

What you'll do:
Strategic Development (60%)
  • Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more)
  • Build professional influencer sourcing processes beyond the Sweatcoin app, leveraging external platforms, direct outreach, and your own creative approaches
  • Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers
  • Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale
  • Analyze market opportunities and build data-driven business cases for new initiatives
Team Leadership & Operations (40%)
  • Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices
  • Establish clear workflows, tracking systems, and performance metrics
  • Drive continuous improvement and knowledge sharing across geographies
What you'll bring:
  • Proven track record of 2X+ growth in an influencer, affiliate, or partnership program with the numbers and methodology to prove it
  • A builder mindset : you've created something original, not just operated existing platforms
  • Background in consumer mobile apps or web products (startup environment strongly preferred)
  • Strong project management and organizational skills
  • Strategic marketing thinking: you approach an influencer program the way a product marketer approaches a launch
  • Data-driven and creative in equal measure
  • Comfort with variable compensation tied directly to outcomes
Why Sweatcoin:
  • A mission that genuinely matters: getting millions of people moving every single day
  • Full ownership of a high-impact acquisition channel with direct influence on company growth
  • Remote-first culture with flexibility and trust at its core
  • Direct collaboration with leadership in a fast-moving, founder-minded environment
  • Room to experiment, build, and leave your mark
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