Marketing Director

Marketing Director
Leicester (Hybrid - 3 days/week onsite) | Competitive salary DOE + Benefits

The Opportunity

We're partnering with a growing, channel-focused technology services business to appoint an experienced Marketing Director to drive its next phase of growth.

This is a strategic leadership role: you'll shape and execute a commercially-focused marketing strategy, lead a significant brand evolution, build out an Account-Based Marketing (ABM) programme, and create a marketing function that delivers measurable results. Ideal for someone with experience marketing to MSPs, VARs, resellers or technology partners.

The Role

Reporting into senior leadership, you'll own the marketing function end-to-end:

• Strategy - Develop and execute marketing plans, budgets and KPIs aligned to commercial goals.
• Brand - Lead the evolution of the company's brand, proposition and messaging across all channels.
• Customer Insight - Understand partner pain points, run competitor analysis, and build personas to inform campaigns.
• ABM - Design and deliver an ABM strategy targeting key accounts, working closely with Sales to measure pipeline impact and ROI.
• Demand Generation - Run integrated campaigns (digital, events, content, partner marketing) and manage...