Content Marketing Lead

Our market is being rewritten by AI: how buyers find products, who they trust and what 'search' even means are all changing tent is how we prove we understand that before anyone else does - and right now nobody owns it. You'll be the first.

You’ll own content across the portfolio from a standing start: no inherited calendar, no playbook, nobody to hand the work off to. This is strategy plus execution - you set the plan, then you write it, brief it and ship it. You'll be the person who decides what we say, and the person who says it.

• Own the content strategy across the portfolio. What gets made and what doesn’t, based on what sales are hearing, where we’re losing deals, what buyers search for and where we have proof. Not a generic editorial calendar.

• Make us findable - by search engines and by AI. When a merchant asks an LLM about the problems our products solve, we should be in the answer. You'll own what we rank for and get cited on, and treat 'the model stopped mentioning us' as a problem worth fixing.

• Run the thought leadership programme. POV pieces, executive bylines (you'll be ghostwriting for our leadership - say so if that's a draw or a deal breaker) and category commentary on AI-driven discovery, trust and agentic commerce, backed by our own merchant data.

• Turn launches into content. Work with the Product Marketing Manager on each product line so content never lags positioning, and write the blogs, comparison pages and launch narratives yourself.

• Feed what you learn back. Content is usually the first place a positioning gap shows up. We'll expect you to say so.

Commercial outcomes, not traffic charts: content-influenced pipeline, organic and AI visibility on the topics we choose to own, organic-to-demo and MQL-to-opportunity conversion by asset. Marketing Ops owns the attribution plumbing - you define what we measure, not how it's tracked. And different bets run on different clocks: we won't judge a research programme on month-three MQLs.

• 3+ years in B2B content marketing. Owning both the plan and the writing, close to the work.

• Strong, plain writing. No filler, no jargon padding. You can turn a data point into a sentence a buyer actually believes.

• Commercial instinct. You can name a piece of your work that changed a deal, a conversation or a conversion. A clean story matters more than a clean number - plenty of good marketers have worked somewhere the tracking was broken.

• Comfortable working directly with sales. Pulling call data, sitting in on deals, turning objections into content.

• Thought leadership you’ve written and placed - bylines, POV pieces, original data narratives

• SEO experience, and active curiosity about AEO/GEO and how LLMs decide what to cite

• Marketing to eCommerce or retail buyers

• Partnering with Product Marketing across more than one product line

we expect you to use it - and to know exactly where it can't be trusted. Tell us how you actually work.

eCommerce is crowded, noisy and increasingly complex. , we're built for a different outcome: clarity you can act on. We bring together smart products - Clearer, our growth engine for AI-ready eCommerce, alongside Boost Commerce, REVIEWS.io and Influence - to power discovery, conversion and growth for thousands of merchants worldwide. We're a global team across five international markets, backed for the long term by PSG Equity and Silversmith Capital Partners.

What guides us day to day:

• Customers at the heart: we obsess over their needs so we can grow together

• Purposeful progress: we don't settle - we take initiative and embrace bold thinking

• Endless innovation: we refine, improve, and take meaningful action

• Always open: we build trust through transparency and global collaboration

• Private Medical Insurance with Vitality from day one - including private GP access, a 24/7 medical helpline and advanced cancer cover

• Dental, optical and hearing cover

• Mental health support - unlimited CBT (first 8 sessions without GP referral) and a confidential Employee Assistance Programme

• 20 days PTO and 6 bank holidays - plus the full…