CRM Specialist

Company Outline

Job Role: CRM Specialist

Location: Hybrid (Midlands-based, with access to our Leicester and Birmingham offices)
Salary: £30,000–£34,000per annum, DOE
Contract Type: Full-Time, Permanent

What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources

Why Do We Want You?

Are you a marketing professional who loves bringing campaigns to life?

Do you enjoy the detail behind flawless campaign execution while also having the creativity to craft compelling content across multiple channels?

We are Wilmington plc,andwe'relooking for a CRM Specialist to become the backbone of our marketing function.

This is an exciting opportunity for someone who thrives in a fast-paced B2B environment, enjoys working with marketing technology, and takes pride in delivering high-quality campaignswithreal commercial impact.

You’llplay a pivotal role in building, deploying, and coordinating campaigns across multiple business units, while adapting content into engaging assets that support lead generation, customer engagement, and business growth.

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!

As our CRM Specialist,you'llensure campaigns are executed accurately, efficiently, and on time.

Working closely with colleagues across marketing - content, creative, performance, and businessunitleads
-you'llhelp turnmarketing plans into effective multi-channel campaigns.

You’ll be responsible for:

• Building and deploying campaigns throughvariousdigital channels,including email, web, paid media, and social media.
• Setting up campaign tracking, attribution, audience segmentation, and reporting structures.
• Performing thorough quality assurance checks across campaign assets, links, tracking codes, and customer journeys.
• Creating and adapting tactical marketing content including email copy, social media posts, CTAs, landing pages, and promotional assets.
• Repurposing strategic content into engaging, channel-specific marketing materials.
• Coordinating campaign timelines and asset delivery across multiple stakeholders.
• Managing multiple concurrent campaigns across various Business Units.
• Monitoring live campaigns and escalating critical issues where required.
• Maintaining campaign documentation and supporting continuous process improvement initiatives.
• Collaborating with internal teams to ensure campaigns launch smoothly and perform effectively.

What’s the Best Thing About This Role?

You’llsit at the heart of the marketing function, working across multiple brands and business units while seeing your work translated into live campaigns that drive measurable results. Every day brings something different, offering a fantastic blend of marketing technology, project coordination, content creation, and stakeholder engagement.

What’s the Most Challenging Thing About This Role?Balancing multiple campaign launches, stakeholders, and deadlines simultaneously requires exceptional organisation and attention to detail. Success comes fromprioritisingeffectively whilemaintainingconsistentlyhigh standards of quality and accuracy.

To be successful in this role, you must…