CRM Marketing Executive; Maternity Cover

CRM Marketing Executive (Maternity Cover) When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed. Leicester City Football Club is committed to safeguarding and promoting the welfare of children and adults at risk of harm, and expects all employees and volunteers to share this commitment.

Data Marketing Executive (12-Month Maternity Cover) Leicester City Football Club

Location:

King Power Stadium, Leicester

Contract:

Fixed Term, 12 Months (Maternity Cover)

Hours:

37.5 hours per week. Turn Data Into Match-Winning Insights At Leicester City Football Club, every supporter interaction tells a story. We're looking for a passionate, analytical and commercially minded Data Marketing Executive to join our Marketing team on a 12-month maternity cover contract and help shape how we connect with hundreds of thousands of fans. This is an exciting opportunity to work at the heart of a Premier League football club, using data, insight and technology to drive fan acquisition, engagement, retention and revenue growth.

If you love turning complex data into meaningful actions, creating targeted marketing campaigns and uncovering insights that influence business decisions, we'd love to hear from you. The Opportunity As our Data Marketing Executive, you'll play a key role in developing and maintaining the Club's data infrastructure, helping us better understand our supporters and deliver personalised experiences across multiple channels. From building audience segments and managing automated communications to creating impactful reports and supporting commercial partnerships with powerful insights, your work will directly influence how the Club engages with fans and grows its reach both locally and globally.

No two days are the same. One day you might be building a customer journey campaign, the next you could be analysing supporter behaviour, developing Tableau dashboards or identifying new opportunities to grow our fan database. What You'll Be Doing

Key responsibilities include:

Developing audience segmentation strategies to support marketing, commercial and fan engagement objectives Creating and maintaining targeted fan communications through email, SMS and automated customer journeys Building and managing data integrations, data flows and database health processes Producing actionable insights and presenting recommendations to stakeholders across the business Designing and maintaining Tableau dashboards and reporting frameworks Conducting analysis to drive supporter acquisition, engagement, retention and revenue growth Supporting the creation of data-led partnership and sponsorship opportunities Managing customer data queries and working closely with Supporter Services and third-party providers Developing surveys, market research and customer feedback initiatives Supporting consumer lifecycle planning, persona development and customer journey mapping Ensuring data governance, GDPR compliance and the integrity of all Club data sources Who We're Looking For We're seeking someone who combines strong analytical capability with a passion for marketing and consumer engagement.

You'll ideally have:
Experience using data to drive commercial and marketing decisions Strong understanding of CRM systems, customer data platforms (CDPs) and marketing databases Experience creating reports, dashboards and automated reporting processes Knowledge of customer segmentation, campaign targeting and audience profiling Excellent problem-solving and analytical skills The ability to translate business objectives into meaningful data insights Strong communication skills with the confidence to present findings to a range of stakeholders A proactive approach and genuine enthusiasm for continuous improvement

Experience with in sport, entertainment, retail or membership-based organisations would be advantageous, but is not essential. Why Join Leicester City Football Club? This is your chance to make an impact at one of football's most respected and ambitious clubs. You'll work alongside talented colleagues across Marketing, Commercial, Content and Fan Engagement teams, helping to create memorable supporter experiences powered by data and insight.

We offer an exciting, fast-paced environment where your ideas are valued, your development is encouraged and your work contributes directly to the success of the Club. Additional Information Due to the…