Head of Ecommerce

Role:
Head of Ecommerce

Location:
Bingham, Nottinghamshire Office-based

Salary: £65,000 - £80,000

Hours - Permanent Monday-Friday, 9am-5pm

Elevation Recruitment Group are excited to be working with an established e-commerce business supplying a wide range of workplace, warehouse, industrial and commercial products to businesses across the UK.

With a large online product range and a growing digital operation, the business is looking for an experienced marketing leader to take ownership of the full marketing function and drive its next stage of growth.

This is a Head of Marketing position with a strong e-commerce focus, responsible for running the marketing department and setting the overall digital and commercial direction.

You'll oversee website, branding, email, CRM, promotions and e-commerce analytics, while leading and developing the Marketing team.

A key focus will be understanding what is driving online sales, where customers are dropping off and how the business can improve conversion, basket spend, customer acquisition and overall trading performance.

• Lead and develop the Marketing team, including Marketing Executives.
• Own the overall e-commerce and digital merchandising strategy.
• Set the direction for product presentation, categorisation and online trading.
• Oversee website content, product accuracy, imagery, pricing and categorisation.
• Drive sales through conversion, product placement, cross-sell, upsell and promotions.
• Manage the trading calendar, including product launches, campaigns and seasonal activity.
• Lead promotional planning, including offers, vouchers and seasonal campaigns.
• Oversee email marketing and CRM activity.
• Use sales, traffic, conversion and e-commerce data to identify opportunities and improve performance.
• Monitor key metrics including customer acquisition, conversion rates and basket spend.
• Identify where customers are dropping off and recommend improvements.
• Ensure marketing campaigns align with wider commercial and merchandising priorities.
• Improve processes and workflows across the marketing and CMS functions.
• Work closely with senior stakeholders to deliver commercial growth.

We're looking for someone with:

• Significant experience in a senior marketing / e-commerce role.
• Strong e-commerce and digital trading experience is essential.
• Previous experience leading and developing a marketing team.
• Strong understanding of website performance, conversion and customer journeys.
• Experience using e-commerce analytics and data to drive commercial decisions.
• Understanding of CRM, email marketing, promotions and digital merchandising.
• Strong commercial awareness with a focus on sales and revenue growth.
• Experience planning and managing campaigns and trading calendars.
• Ability to identify opportunities, improve processes and deliver change.
• Strong leadership, communication and stakeholder management skills.