Global Brand Manager of Digital Activation and Channels

At ABB
, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Global Talent Attraction Lead

In this role, you will have the opportunity to help shape how ABB’s Employer Brand comes to life for talent around the world. Reporting to the Global Head of Talent Attraction, you will work closely with the Employer Brand team to translate ABB’s Employer Brand strategy and EVP into compelling digital and social experiences. You will bring deep knowledge of talent audiences, digital channels, content activation, paid media and performance to help shape our approach, then oversee the activation and measurement of that work globally.

The work model for the role is hybrid.

This role is part of ABB’s Global Talent Attraction function with global scope. Key stakeholders include Employer Branding, Talent Acquisition, Early Talent, Communications, agencies and local teams.

You will be mainly accountable for:

• Partnering with the Global Head of Talent Attraction and Employer Brand Manager, EVP & Campaigns to help shape annual Employer Brand priorities, bringing audience, digital, social, market and performance knowledge into activation planning.
• Overseeing global digital and social activation across Employer Brand campaigns and priority talent initiatives, including channel planning, content distribution, paid and organic activation, employee advocacy and the global Employer Brand editorial calendar.
• Translating EVP and campaign concepts into channel-specific activation plans and partnering with the Career Site & Enablement lead to extend agreed priorities through the ABB career site, training, guidance and scalable local activation.
• Owning digital performance and insight, establishing and tracking core KPIs across reach, engagement, traffic, audience growth and campaign effectiveness, and using data to recommend where activity should be scaled, optimized, changed or stopped.

Our team dynamics

You will join a collaborative and globally connected Talent Attraction team where strategic thinking, curiosity and effective execution come together to improve how ABB attracts talent around the world.

• You have solid experience in Employer Branding, recruitment marketing, digital marketing, social media or a closely related field.
• You have demonstrated experience developing and activating digital and social campaigns within a global or complex organization.
• You are highly skilled in content activation, social channels, paid media, organic amplification and audience engagement.
• You have deep experience using data, analytics and performance insights to evaluate campaigns, guide decisions and improve future investment and activation.
• You are interested in great storytelling and bring curiosity, professional judgment and the ability to shift easily between strategic thinking and practical execution.
• You have effective collaboration and stakeholder management skills, with experience working across functions, markets, agencies and senior stakeholders.
• You are comfortable communicating in English in a global business environment.

You will have the opportunity to bring ABB’s Employer Brand and Run what runs the world to life globally, connecting compelling stories with the right audiences, channels and insights to improve how we attract talent.

Ready to make an impact?

ABB’s Global Talent Attraction team brings together Employer Branding, Early Talent and Candidate Experience to strengthen how we attract and engage talent around the world. Through our Employer Brand and EVP, we connect people with the opportunities, people and work that make ABB a place where talent can contribute to running what runs the world.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.