Sales Specialist Manager - North

The Role & Key Responsibilities

Job Title:

Sales Manager - KW Feeds

Location:

Covering the North of England, from Birmingham upwards

Contract:

Full time, Permanent.

Salary from £65,000 plus matched pension contributions, plus car / car allowance, plus performance related bonus and access to flexible benefits that support your development, wellbeing and everyday life.

We’re looking for a sales manager to lead and develop our commercial activity in the northern region of the UK, covering areas above Birmingham, with a particular focus on the dairy sector.

This is a fantastic opportunity to represent KW, a well‑respected name within the industry, known for providing innovative and effective feed solutions for ruminants.

As part of the wider AB Agri group, your contribution will also be pivotal to our ongoing growth and innovation across the agricultural sector.

In this role, you’ll drive sales of our ruminant feed range alongside wider agricultural products, working closely with customers to support their businesses and build long‑term relationships. You'll play a key part in growing KW’s presence and ensuring our customers across the northern region continue to benefit from our trusted, high‑performance nutritional solutions.

• Lead and manage a team of five to six sales specialists within your designated region, providing coaching, mentoring, and performance management to drive sales effectiveness and team capability.

• Oversee pipeline management, ensuring sales opportunities are progressed efficiently and aligned with the company’s strategic objectives.

• Collaborate closely with consultant leads to coordinate customer engagement, deciding the best approach for each account based on relationship strength, growth potential, and sales strategy.

• Maintain and grow your own portfolio of high‑value customers, focusing on selling high‑margin, performance products that meet customer needs and drive business growth.

• Conduct regular farm visits to provide product advice and support to dairy farmers, reinforcing strong customer relationships and understanding of their evolving requirements.

• We’re looking for someone with proven team management experience.
• Proven experience in field sales, ideally with at least two to three years in a regional sales role
• Strong background in business-to‑business sales, with the ability to manage a sales pipeline, develop strategic sales plans, and build lasting customer relationships.
• Experience or knowledge of animal feed sales and livestock nutrition, with proven credibility and understanding of the dairy industry would be desirable.

#LI-Remote

When you join us, you’ll do meaningful work and be rewarded fairly for it.

From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you - from day one.

We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri‑food industry. What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values.

Together we’re building a fair, innovative and inclusive culture.

As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.