Head of Direct Sales

As one of the fastest-growing and highest-rated commercial energy suppliers in the UK, we are looking to recruit Head of Direct Sales based at our office in Guiseley, Leeds.

Our ambition is to become the UK’s most trusted business energy supplier by combining exceptional customer service with innovative commercial strategy and operational excellence.

We’re looking for an experienced, commercially-minded sales leader to take ownership of one of UGP’s largest commercial divisions. This is a Senior Management Team role with direct accountability for new business acquisition, forecasting and the development of a high-performing sales organisation – plus a genuine seat at the table shaping wider commercial strategy.

At UGP we aim to attract people from diverse backgrounds to build on our inclusive culture. We welcome applications from everyone regardless of age, race, gender, religion or beliefs, disability, gender identity or sexual orientation.

• Own and deliver the Direct Sales strategy, aligned to wider business objectives, and contribute to commercial strategy as an SMT member.
• Deliver margin targets, own departmentalforecastingand pipeline management.
• Track and improve core commercial KPIs: gross margin, pipeline coverage, forecast accuracy, sales productivity, and conversion rate.
• Identify new commercial opportunities, markettrendsand routes to market; support strategic customer opportunities directly where needed.

• Directly manage and develop9
  
  Account Manager sand 1 Sales Performance Coach,with a viewofscaling the channel over the next 12 months.
• Directly manage the Sales Performance Coach, directing their focus toward the skills and behaviours that will move team performance fastest – objection handling, negotiation, pitch quality, and consistent use of process and CRM.
• Run regular 1:1s, performance reviews and development plans; build a culture of accountability,ownership and continuous improvement.
• Coach and mentor future sales leaders; drive engagement,retention and succession planning across the department.

• Own recruitment across Account Management, partnering with the People team on attraction,assessment and onboarding.
• Build talent pipelines for future growth and structured development plans for high-potential team members.
• Ensure new starters are inducted and ramped to productivity quickly, working with the Sales Performance Coach to accelerate onboarding.

• Drive continuous improvement in sales process and operational efficiency, including effective use of Hub Spot CRM and reporting tools.
• Take ownership of our recently introduced KPI framework and scorecard, embedding it across the department and evolving it to keep driving accountability and measurable improvement.
• Maintain high standards of CRM compliance and sales governance.

• Partner closely with Marketing on lead generation, handoffqualityand conversion, working alongside the SDR team tomaintaineffective outbound campaigns feeding the pipeline.
• Support wider initiatives in digital transformation, AIadoptionand sales enablement.

As a member of the Senior Management Team,you’llalso contribute to company-wide business planning, budgeting and resource planning, and act as a role model for UGP’s values and leadership standards.

We’relooking for individuals with strong commercial judgement, inspirational leadership, high accountability, excellent influencing skills, strategic thinking paired with operationalrigour, a data-driven approach, resilience and adaptability, and a genuine passion for developing people.

• 3+ years leading high-performing B2B sales teams, including experience at senior sales leadership / head of department…