Vice President, Sales Northern Europe

Team Purpose

The Sales team drives profitable growth by identifying new business opportunities, developing strategic customer relationships, and ensuring a deep understanding of customer needs, market dynamics, and commercial opportunities. Working closely with Commercial Excellence, Supply Chain, Operations, Marketing, and Innovation, the team contributes directly to Faerch’s mission by delivering customer-focused solutions that support long-term sustainable growth.

As Vice President, Sales, you will lead the sales for Northern Europe:
Nordics (Denmark and Finland), UK and Belgium and their sales organization, with accountability for driving profitable growth, developing new business opportunities, and strengthening strategic partnerships with key customers across the countries and market segments within the Northern Europe.

Reporting to the Chief Commercial Officer, you will set the commercial direction for the region, ensure strong sales governance and performance management, and role model the Commercial Drumbeat from the top — including pipeline management, customer engagement, new customer acquisition, and disciplined follow-up.

You will also develop and coach high-performing sales teams, build capabilities in strategic selling, negotiation, and account management, and foster strong collaboration across Sales, Commercial Excellence, Supply Chain, Operations, Marketing, and Innovation to enhance customer experience and long-term commercial success.

We are looking for a commercially strong and strategic sales leader with a proven ability to drive sustainable profitable growth across complex markets, customer segments, and geographies. The ideal candidate combines business development mindset, customer centricity, and strong operational discipline, with the ability to translate market insights into clear commercial priorities and measurable results.

To succeed in this role, you will bring strong leadership presence, excellent stakeholder management, negotiation capability, and the ability to lead through influence across functions and countries. You are structured, performance-oriented, and able to build empowered teams that balance customer value, commercial ambition, and long-term partnership potential.

• Drive the Group’s sales growth strategy across the region, continuously developing new business opportunities in existing and emerging markets.
• Lead customer hunting activities, prospecting and securing new accounts that align with Faerch’s strategic objectives.
• Develop strategic partnerships and long-term relationships with key customers, distributors, and industry stakeholders.
• Lead strategic customer negotiations and contract development, balancing commercial value with long-term partnership potential.
• Establish and lead a high-performing regional sales organization with country-level accountability and segment specialization.
• Ensure consistent sales processes, governance, pipeline management, forecast accuracy, and performance follow-up.
• Monitor customer satisfaction, identify risks early, and ensure corrective actions and improvement initiatives are implemented.
• Foster close cooperation with Commercial Excellence, Supply Chain, Operations, Marketing, and Innovation to improve customer experience, retention, and long-term commercial success.

The ideal candidate brings significant experience in senior sales leadership, business development, customer strategy, and account management within an international B2B environment. Experience leading regional or multi-country sales teams, managing complex customer portfolios, and developing new business across segments will be important for success.

Strong commercial acumen, strategic selling skills, negotiation capability, performance management discipline, and the ability to build trusted relationships with senior internal and external stakeholders are essential. A solid understanding of customer segmentation, pipeline management, forecasting, and margin contribution will also be valuable.

In the first 6–12 months, success will be visible through a clear…