Marketing & Commercial Manager

Employer:

Fuego Hospitality Limited

Job Type
:
Permanent, Full Time
Salary
: £50,100 per annum (£25.69 per hour)
Job Posting
: 01/03/2026
Closing Date
: 15/04/2026
Working Hours
: 37.5 hours per week
Address
: 3 Victoria Road, Swansea, Wales, SA1 3NE

El Fuego is entering an ambitious growth phase, aiming to transform from a successful restaurant into a recognised national brand across the UK. We are seeking a highly strategic and commercially driven Marketing & Commercial Manager to lead this expansion.

This role is critical in identifying, developing, and executing new revenue streams beyond traditional restaurant operations, while building a scalable brand with the objective of opening multiple branches within 24 months of recruitment.

• Identify and develop new revenue channels to diversify business income
• Lead the launch and growth of catering services targeting:
  • Care homes
  • Corporate offices
  • Private and public events
  • Wedding catering
  • Schools and colleges
• Develop and introduce ready-to-eat food product lines for distribution in supermarkets and retail chains
• Establish pricing models, contracts, and commercial strategies for each new segment

• Design and execute a national marketing strategy to position El Fuego as a recognised UK brand
• Build strong brand visibility across digital platforms, local markets, and B2B sectors
• Oversee campaigns promoting catering services, retail products, and expansion initiatives
• Ensure consistent branding across all channels, locations, and partnerships

• Establish partnerships with:
  • Care home groups and healthcare providers
  • Corporate organisations and office networks
  • Event planners and wedding organisers
  • Educational institutions
  • Supermarkets and retail distributors
• Lead negotiations and secure long-term commercial agreements
• Identify opportunities for franchising, licensing, or regional partnerships

• Develop and implement a scalable business model to support multi-location growth
• Play a key role in planning and launching new branches across the UK within 24 months
• Conduct market research to identify high-potential locations for expansion
• Support operational planning aligned with commercial growth objectives

• Monitor revenue performance across all new and existing channels
• Prepare financial forecasts, budgets, and growth projections
• Track KPIs related to customer acquisition, retention, and profitability
• Use data-driven insights to refine marketing and commercial strategies

• Lead internal marketing initiatives and coordinate with external agencies
• Work closely with senior management to align commercial goals with operations
• Build and guide a team to support scaling efforts

• Bachelor Degree or Masters
• Proven experience in commercial strategy, business development, or marketing leadership
• Demonstrated ability to develop new revenue streams and scale businesses
• Strong understanding of both B2B and B2C marketing strategies
• Excellent negotiation, analytical, and strategic planning skills

• Experience in hospitality, food production, or catering industry
• Experience launching products into retail or supermarket channels
• Knowledge of UK market expansion strategies

• Strong commercial awareness and entrepreneurial mindset
• Strategic leadership with a growth-focused approach
• Ability to identify and execute scalable business opportunities
• Excellent stakeholder management and partnership-building skills
• Results-driven with a focus on measurable business impact

• Competitive salary of £50,100 per annum
• Opportunity to lead the transformation of El Fuego into a national brand
• Direct involvement in expansion and multi-branch development
• Career progression into senior leadership roles