Business Development Manager
Listed on 2026-10-06
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Sales
Business Development, Healthcare / Medical Sales, B2B Sales
BUSINESS DEVELOPMENT MANAGER – NHS | MIDLANDS
£58–60K + Bonus + Benefits + Car
SIGNIFICANT EARNING POTENTIAL FOR HIGH PERFORMERS
TERRITORY:Luton in the South to Derby in the North
We are partnering with an established healthcare business to recruit a commercially driven Business Development Manager to lead new business growth across the NHS throughout the Midlands.
This is a genuine new-business role for a sales professional who enjoys opening doors, developing relationships and winning new customers.
The successful candidate will have the flexibility to sell directly to NHS Trusts or work through distributors and channel partners, using the most effective route to market for each opportunity.
PRODUCT PORTFOLIO- Regulators and gas-control equipment
- Hospital ward equipment – flowmeters, suction, vacuum regulators and accessories
- Emergency and ambulance oxygen solutions
- Developing and executing a new-business strategy across the NHS
- Identifying and targeting new NHS Trusts, departments and healthcare organisations
- Opening new customer relationships and developing opportunities from the ground up
- Building relationships with procurement, clinical, estates, medical engineering and senior stakeholders
- Generating, managing and converting a strong pipeline of new NHS opportunities
- Identifying upcoming NHS projects, tenders and investment programmes
- Taking opportunities from initial prospecting through to negotiation and contract award
- Developing new business through both direct NHS sales and distributor-led opportunities
- Working with distributors to identify, develop and convert new NHS accounts
- Identifying new markets, applications and opportunities for portfolio growth
- Delivering sustainable revenue and margin growth across the territory
- A proven track record of winning new business
- Experience selling into the NHS or wider healthcare sector
- Strong prospecting and business development capability
- Experience managing complex B2B sales cycles
- The ability to engage with clinical, technical, procurement and commercial stakeholders
- Strong negotiation, influencing and relationship-building skills
- Experience working with distributors or channel partners – advantageous
- A genuine hunter mentality and appetite for opening new accounts
- Experience with in medical devices, healthcare, life sciences or a technical environment
We're looking for someone who enjoys WINNING rather than simply managing.
You’ll be proactive, commercially ambitious and comfortable creating opportunities from scratch. You’ll have the confidence to approach new customers, build relationships at multiple levels and navigate complex NHS decision-making processes.
You’ll also have the commercial judgement to recognise when a direct sales approach is appropriate and when a distributor can provide the strongest route into an NHS account.
This is an opportunity to take ownership of a defined Midlands territory, build a significant new-business pipeline and directly influence regional revenue growth.
TERRITORYMilton Keynes in the south through to Derby in the north, covering the wider Midlands region.
PACKAGE- £58–60K basic salary
- Bonus with significant earning potential for high performers
- Car
- Benefits package
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