Regional Sales Manager - East Midlands

Regional sales manager Field-Based | Cable & Electrical Products Competitive Salary + Bonus + Benefits Are you a driven sales professional with experience in electrical distribution or cable products? We are seeking a proactive Regional Sales Manager to oversee and grow sales across the East Midlands for our industry-leading range of cable solutions. Although the role is field-based, you will be joining a well-established and supportive team headquartered in Cheshire.

This position is ideal for a motivated individual who excels in customer engagement, new business development, and representing a respected brand within the cable and electrical sector.

• Manage and develop an existing portfolio of accounts across the East Midlands , ensuring high levels of customer satisfaction and retention.
• Identify new business opportunities with distributors, contractors, OEMs, and project stakeholders.
• Promote the company’s full cable product range, providing technical guidance and support to customers.
• Create and deliver regional sales plans aligned with company targets and growth objectives.
• Conduct regular customer visits, site meetings, and technical product presentations.
• Negotiate pricing, contract terms, and agreements in line with company policy.
• Work closely with internal departments in Cheshire—including customer service, technical, and logistics—to ensure efficient order processing and after-sales support.
• Monitor market trends, competitor activity, and regional developments, reporting insights to management.
• Attend trade shows, industry events, and networking functions.

• Established client network within the cable or electrical industry.
• Experience selling to electrical wholesalers, contractors, or OEMs.
• Strong understanding of the UK construction and infrastructure sectors.
• Ability to support financial planning and assist with annual budget development.
• Flexible and willing to take on additional duties as required.

• Proven experience in sales or account management within the cable, electrical, or industrial distribution sectors.
• Strong technical knowledge of electrical cable products and applications (highly desirable).
• Excellent communication, negotiation, and interpersonal skills.
• Self-motivated and target-driven, with the ability to work independently in the field.
• Competent with CRM systems and Microsoft Office (Excel, Outlook, PowerPoint).
• Full UK driving licence.
• Based in the East Midlands, with regular travel throughout the region.