European Sales Director

Location:

UK or Europe (with frequent travel across the region)

Report to:
Managing Director

Salary: € + bonuses

Job Type: Full-Time, Permanent

European Sales Director Job Description

We are seeking an experienced and strategic European Sales Director to lead and grow our commercial operations across Europe. As a senior leader within a UK-based manufacturer of Ultraviolet (UV) and Infrared (IR) technology
, you will be responsible for developing regional sales strategies, building strong customer and partner relationships, and expanding our market share across key European sectors including industrial, scientific, and commercial applications.

• Develop and execute a results-driven sales strategy for the European market, aligned with overall business goals.
• Drive revenue growth by identifying and securing new customers, partners, and distribution channels.
• Manage and support local sales teams, agents, and distributors throughout Europe.
• Lead high-level customer engagements and negotiations, particularly for key accounts and strategic projects.
• Provide technical sales support, working closely with engineering teams to deliver tailored UV and IR solutions.
• Analyse market trends, customer needs, and competitive activity to inform strategy and product positioning.
• Represent the company at trade shows, industry events, and customer meetings across Europe.
• Collaborate with marketing, product development, and operations to align offerings with market demands.
• Monitor KPIs and provide regular sales forecasting, reporting, and pipeline updates to senior management.
• Ensure compliance with regional regulations, certifications, and trade requirements.

• Proven track record in international B2B sales leadership, ideally within the industrial or technical manufacturing sector.
• Strong knowledge of Ultraviolet and Infrared technologies and their applications (e.g., curing, drying, heating, disinfection, sensing).
• Experience managing distributed teams, sales agents, or partner networks across multiple countries.
• Commercially and technically astute, with the ability to engage in both strategic planning and hands‑on sales activity.
• Fluent in English; additional European languages (e.g., German, French, Spanish) are highly advantageous.
• Willingness to travel frequently across Europe (up to 50–70%).
• Strong leadership, negotiation, and communication skills.

• Degree in Engineering, Physics, or a related technical discipline.
• Experience in high-specification or customised technical products.
• Familiarity with European industrial sectors including manufacturing, electronics, medical, or energy.

• Competitive executive-level salary plus performance-based bonuses.
• Company car or allowance.
• Pension scheme and standard UK benefits (or equivalent in country of residence).
• High-impact role with autonomy to shape the European commercial strategy.
• Opportunities to influence product development and innovation in a growing niche technology market.