Digital Sales Manager

Digital Sales Manager

Position: Digital Sales Manager

Department: Sales

Reports to: WWAY General Sales Manager & General Manager

WWAY-TV, a subsidiary of Morris Network, is seeking a Digital Sales Manager who can take us to the next level. The DSM will cultivate new business, grow existing business and work as a team leader with seasoned marketing Account Executives who attain results for their clients by recommending solutions that combine traditional and digital media. The candidate will have full access to a suite of ‘Chart Local Digital Marketing Services’ as well as “Television Station Digital Assets” in order to achieve the station's digital revenue goals.

Chart Local Digital Services include:

• Website Services:
  Design, Hosting, Domain, Security, Updates & Maintenance
• Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc.
• Advertising Services: SEM/PPC, Targeted Display, OTT/CTV, You Tube, Social Media Advertising
• Software Services:
  Contesting, Business Listings Management, Reputation Management, Conversion SaaS

Television Station Digital Assets include:

• News Website:
  Display Ads, Video Pre/Post Roll, Deals, Content Sponsor ships, Native Advertising
• News Mobile App:
  Display Ads, Video Pre/Post Roll, Content Sponsor ships, Native Advertising
• OTT/CTV App on Roku/Amazon/Apple:
  Streaming TV ads, Native Advertising
• Daily Email Newsletter:
  Display Ads, Content Sponsor ships, Native Advertising
• Non-Traditional:
  Event Marketing, Outside Media Partnerships, etc.

Responsibilities:

• Take ownership of the TV Station’s Digital budget and generate business independently.
• Work with the sales team to help them close more digital business.
• Lead with digital by identifying digital pain points for prospects and offering solution‑based marketing to improve their businesses.
• Secure relationships with franchise organizations and multi‑location businesses.
• Utilize strong digital knowledge strategically to advance sales and marketing partnership.

Qualifications:

• Experience in digital marketing products and how they work together to create a strategy.
• Demonstrated sales success, with quantifiable evidence of results.
• Strong digital knowledge and ability to apply it strategically.
• Experience securing relationships with franchise organizations and multi‑location businesses.

To Apply:

Send a resume or link to your Linked In page to Becca Monroe‑Hardy –  and Chris Carlton –

OTHER INFORMATION:
No telephone calls please. We utilize DMV, criminal background checks and drug screening as a condition of employment.

It is the policy of WWAY-TV, LLC that employment shall be based on merit, qualification, and competence. Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability. Females and minorities are encouraged to apply.