Digital Operations Specialist

Position: #584 Digital Operations Specialist (DOS)

Reports to: Sales Manager

WWAY is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities in Southeastern North Carolina through a modern delivery of local news, impactful area events and innovative marketing services that deliver measurable results for businesses of all sizes. Partnering with WWAY Strategic Marketing Solutions means unlocking a local team of experts dedicated to your long-term business success.

With the backing and support of one of the nation’s largest privately held media companies, Morris Multimedia, we bring that rare combination of local heart and hustle with national amplification and know-how. Striving to serve the greater good of our communities, we ensure that our local customers are growing and thriving with our strategic marketing solutions that include original content, multi-platform audience reach, and cutting-edge attribution.

The Digital Operations Specialist (DOS) is a critical element in the success of the TV Station’s digital business. Essentially serving as a ‘project manager’, this person works with internal departments, various vendor partners, and an array of marketing tools to fulfill client or TV Station deliverables on time and on budget. Ultimately, this person is responsible for making sure the deliverables meet and/or exceed client expectations after the sale.

The Digital Operations Specialist must be a well organized, detail-oriented, skilled, enthusiastic, positive and resourceful individual with a keen aptitude for creative problem solving.

Here are the digital marketing products and services that are fulfilled by internal and external teams:

• Website Services:
  Word Press & Shopify Website Design, Hosting, Domain, Security, Updates
• Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc.
• Advertising Services: SEM/PPC, Targeted Display, OTT/CTV, You Tube, Social Media Advertising
• Software Services:
  Contesting, Business Listings, Reputation
• News Website:
  Display Ads, Video Pre/Post Roll, Deals, Content Sponsor ships, Native Advertising
• OTT/CTV App on Roku/Amazon/Apple:
  Streaming TV ads, Native Advertising
• Daily Email Newsletter:
  Display Ads, Content Sponsor ships, Native Advertising
• Design sales collateral, templates or presentations in Canva as needed

After a Sale:

• Assist in gathering all required account access and content/brand assets from the client.
• Put in insertion orders to kick off project tasks to be completed by internal/external fulfillment teams

Onboarding:

• Take an active role in ‘onboarding’ conversations with client, fulfillment team and/or internal departments

Account Management:

• Hold internal departments and/or vendor partner fulfillment team accountable for meeting client expectations
• Monitor and communicate project updates via Basecamp (project management tool)
• Serve as the communication liaison between the client or salesperson and fulfillment teams

Reporting:

• Produce a client campaign report presentation monthly (mostly automated via Agency Analytics)
• Produce TV station website and mobile app analytics reports (mostly automated via GA4)
• Update the ‘Work In Progress’ (WIP) google sheet weekly and ensure everything is running as ordered

Recon:

• Verify accuracy of invoices
• Assist Digital Sales Manager (DSM) in identifying upsell or improvement opportunities

Skills & Qualifications

• 1+ year of experience in a Project Management, Sales Assistant or Digital Marketing role
• Approachable, personable and resourceful problem-solver – always looking for the win-win
• Exceptional professional interpersonal, verbal, and written communication skills
• Exceptional organizational skills with meticulous attention to detail
• Highly-motivated with the ability to work both independently and in a cross-functional team setting
• Any experience in digital advertising platforms, website services, online visibility and content marketing
• Any experience working in Meta Business Manager and Google Ads Manager (administrative tasks)
• Any experience with tools such as Basecamp, Agency Analytics, Canva, Google Workspace (not required)

What We Offer

• Dedicated…