Chief Marketing Officer

Chief Marketing Officer – O2E Brands

We’re looking for a Chief Marketing Officer who sees possibility everywhere — a bold, commercially‑minded, get‑stuff‑done growth leader who can turn insight into impact and purpose into performance.

What Winning Looks Like

• Double the business — $700M to hit our $1.4B goal by 2030 — through scalable marketing engines that deliver measurable growth.
• Speed to value — faster testing, faster learning, faster results.
• Tight accountability — strategy backed by execution, creativity matched with commercial discipline.
• Customer obsession — every touchpoint drives retention, repeat, and referral.
• Franchise partnership excellence — franchisees see national marketing as a growth multiplier, not a cost center.

What You’ll Do Drive Growth Through Relentless Execution

• Deliver results, not just plans. Build, test, and scale marketing programs that convert directly to revenue and repeat business.
• Architect and execute a marketing strategy that drives mass acquisition and long‑term retention, accelerating both residential and commercial growth.
• Hold tight accountability for clear, measurable outcomes — from cost per lead to customer lifetime value — tying marketing dollars to impact.
• Prioritize what moves the needle. Build a Lean & Agile marketing organization that learns fast, adapts faster, and thrives on experimentation and performance data.
• Translate company strategy into measurable OKRs that connect channel performance, customer value, and spend efficiency.
• Partner closely with Revenue, Product & Technology to co‑create new product lines, pricing models, and customer experiences that drive both revenue and profitability.

Differentiate and Expand Our Markets

• Residential:
  Grow our core business by deepening frequency and share of wallet — turning one‑time users into lifelong loyalists through new products, membership, referral, and subscription models.
• Commercial:
  Unlock a new frontier of growth by building brand awareness, credibility, and lead generation strategies tailored to B2B customers with recurring, scalable needs.
• Tailor brand storytelling and acquisition strategies to meet the distinct emotional and rational triggers of each segment — home and business.

Elevate and Evolve an Iconic Brand

• Strengthen and evolve the 1‑800‑GOT‑JUNK? brand architecture while enabling tailored storytelling for new divisions, products, and customer segments.
• Champion creativity that delivers results — connecting emotionally with customers while driving measurable performance.
• Lead development of unified brand and messaging frameworks that create clarity across marketing, product, and franchise communications.

Champion the Franchise & Customer Relationship

• Build strong, trusted partnerships with our franchise network — providing marketing leadership, insights, and scalable tools that drive local success without overwhelming the system.
• Design solutions to manage ad‑hoc franchise marketing requests efficiently, freeing the team to focus on high‑value, strategic initiatives.
• Steward a marketing investment portfolio exceeding $100M — spanning national campaigns, technology, and franchise partner spend — to align local and national efforts for maximum ROI and long‑term growth.

Own and Optimize the Customer Lifecycle

• Lead the shift from transactional acquisition to lifecycle marketing that deepens engagement and loyalty.
• Use behavioral data and predictive analytics to design end‑to‑end customer journeys that drive repeat business and advocacy.
• Develop segment‑specific membership, referral, and loyalty programs that enhance retention, lifetime value, and advocacy.

Modernize Mar Tech, Data & Analytics

• Architect a modern, integrated Mar Tech and data stack that powers automation, segmentation, attribution, and real‑time optimization.
• Build a 360° customer and franchise view that integrates insights across marketing, product usage, and operational data.
• Champion digital experimentation where every insight is translated into faster decisions and better results.

Inspire Leadership and Culture

• Lead and develop a cross‑functional marketing organization of 50+ internal and agency partners managing a $100M+ budget.
• Foster a culture…