Trade Show Coordinator

• Job Title:
  
  Trade Show Coordinator
• Department and Number:
  Marketing
• Employment Status:
  Permanent, Full-Time, Salaried
• Location of Job:
  Lenexa, KS – Onsite
• Supervisor
  
  Job Title:
  
  Marketing Manager

At Systemair, we have a passion for indoor air quality. We are constantly striving to provide ventilation solutions that improve health and productivity in an energy-efficient and sustainable manner. Entrepreneurship is in our DNA, and we continue to grow in terms of capabilities, product range, size, sales volume, and market share. We employ and empower people to take initiative and make decisions with the best interests of our customers and team at heart by achieving our goals to be an Employer, Brand, Investment, and Neighbor of Choice.

Simply put, we prioritize, simplify, and trust, while committing to accountable behavior and personal responsibility at work and with our neighbors.

Under the direction of the Marketing Manager, you will lead the planning, execution, and continuous improvement of Systemair North America's trade show and event program.

This role will own the operational execution of trade shows from initial planning through post-event reporting, working closely with Sales, Business Development, Product Management, Marketing, vendors, and event organizers.

The ideal candidate has the desired experience and understands how trade shows can support brand awareness, customer engagement, lead generation, sales objectives, and product launches. They will be expected to bring structure and professionalism to our existing events and proactively identify opportunities to elevate smaller events and standard trade shows into more strategic, engaging experiences.

• Own end-to-end planning and execution of trade shows and events, from kickoff through post-event reporting.
• Build and manage event timelines, project plans, task lists, and critical deadlines to keep all activities on track.
• Coordinate all show logistics, including registration, booth space, utilities, freight, material handling, furniture, lead retrieval, and related services.
• Manage trade show manuals, exhibitor requirements, and vendor deliverables to ensure accurate, on-time execution.
• Oversee shipment and movement of booth properties, product samples, literature, graphics, promotional items, and other event assets.
• Serve as the primary contact for event organizers, contractors, installers, vendors, and internal booth staff before, during, and after events.
• Identify risks early, troubleshoot issues quickly, and implement contingency plans to protect event execution and budget.
• Partner with Sales, Business Development, Product Management, and Marketing to define objectives, target audiences, featured products, and event success measures.
• Develop staffing plans, booth schedules, meeting calendars, and team responsibilities to support effective event execution.
• Coordinate pre-show promotion with Marketing, including exhibitor listings, email, social media, invitations, and other attendee outreach.
• Ensure consistent branding, messaging, and product storytelling across booth environments, signage, literature, presentations, and promotional materials.
• Support sales teams with event-specific tools and guidance, including talking points, product information, booth engagement plans, and lead capture processes.
• Elevate event quality by improving booth layouts, attendee engagement, demonstrations, giveaways, sponsor ships, and overall experience design across the trade show portfolio.
• Track expenses, lead flow, and event performance metrics; prepare post-show recaps with insights, ROI indicators, and recommendations for future improvement.

• 3-5 years of…