Area Sales Manager - South

About Us

Farmsense has been supporting British farmers since 1992 with premium animal health products and world-class customer service. As part of Tangerine Holdings, we pride ourselves on innovation, integrity, and building long-term relationships with our customers.

We’re looking for a passionate and driven Area Sales Manager (ASM) to join our team and take ownership of the South UK territory
. Reporting to the National Sales Manager
, you’ll be responsible for achieving and exceeding your area’s sales plan by developing strong relationships with farmers and merchant sales reps. This is a field‑based role requiring regular farm visits, dual calling with merchant reps, and proactive engagement with key stakeholders in the agricultural sector.

• Achieve the territory’s sales targets through strategic planning and relationship building.
• Conduct at least 15 farm visits per month, either solo or with merchant reps.
• Maintain a forward-planning calendar and update CRM with detailed meeting notes.
• Analyse sales data to identify trends and propose corrective actions.
• Support merchants at auction marts and farmers meetings.
• Attend key national and regional agricultural shows.
• Deliver presentations and build relationships with Key Opinion Leaders.
• Collaborate with internal teams including marketing, customer service, and technical support.

Knowledge & Experience

• Strong understanding of livestock farming.
• Practical experience through education or hands‑on farming work.
• Familiarity with CRM systems and data analysis.

Skills & Attributes

• Excellent interpersonal and communication skills.
• Strong time management and IT proficiency (especially PowerPoint and Excel).
• Self‑motivated, enthusiastic, and customer‑focused.
• Able to multitask and deliver creative, flexible solutions.

At Farmsense, you’ll be part of a team that values integrity, collaboration, and continuous improvement. We offer:

• Competitive salary and benefits.
• Opportunities for professional development.
• A supportive and innovative working environment.