Outside Sales Representative

Southland Trailers, 1305 41 Street N, Lethbridge, Alberta, Canada

Posted Tuesday, November 4, 2025 at 9:00 a.m.

Why We're More Than Trailers!
At Southland Trailers, we believe in putting our team members first. We’re committed to building a positive culture, strong partnerships and delivering high-quality trailers that our dealers and their customers count on. As we grow, our dealer network is at the heart of our success—and we’re looking for someone passionate about building relationships and driving business to join our journey.

You’ll own the growth of our dealer network and strengthen dealer relationships by driving new business development, ensuring dealer satisfaction and increasing purchase volume. You’ll represent the Southland Trailers brand with authenticity and integrity, delivering consistent revenue growth through education, engagement and proactive sales strategies.

Key Responsibilities:

• Identify, approach and sign on new dealer partners in assigned territory
• Develop and maintain strong relationships with existing dealers—ensure they feel supported, informed and aligned with our brand
• Collaborate internally (marketing, operations, product) to equip dealers with training, materials and tools to succeed
• Conduct regular territory planning, pipeline management and forecasting
• Monitor dealer performance, identify opportunities for growth, and implement strategies (promotions, training, events)
• Represent Southland at trade shows, dealer meetings and customer events
• Maintain brand integrity in all dealings—both with dealers and external stakeholders

Qualifications &

Experience:

• 3+ years of sales or business development experience, preferably in B2B, distributor/dealer networks or manufacturing sales
• Proven track record of meeting/exceeding sales targets
• Outstanding relationship-building skills: you connect, engage and influence
• Strategic thinker who is also hands‑on—comfortable rolling up your sleeves
• Strong communication and presentation skills
• Willing and able to travel within territory (North America)
• Valid driver’s license
• Post‑secondary education is an asset

Why You’ll Love Working Here?

• Competitive Salary
  with regular performance reviews to ensure you’re always recognized for your hard work.
• Career Growth
  :
  Access to great training and development opportunities that support your career journey.
• Work‑Life Balance
  :
  Enjoy a compressed 4-day workweek and long weekends every weekend!
• Social Fun
  :
  Be part of our monthly Social Club—think wing nights, hockey games, family events, BBQs, bowling, and much more!
• Generous Benefits
  : A comprehensive benefits package for you and your family, because we care about your well‑being.
• RRSP Matching
  to help you build a strong financial future.
• Delicious Perks
  :
  Access to our in‑house cafeteria, serving fresh, hot breakfast, lunch, and snacks daily!
• Living Wage Employer
  :
  Proud to be a certified Living Wage Employer and recognized by HRDC as one of the Best Places to Work 2024 & 2025!

How to Apply

Ready to take the next step in your career? We want to hear from you! Please submit your resume and let us know why you’d be a perfect fit for the role. We thank all applicants for their interest in joining Southland Trailers; however, only those selected for an interview will be contacted.

By applying for this position, you consent to Southland Trailers contacting you via the phone number and email address provided.

Southland Trailers, 1305 41 Street N, Lethbridge, Alberta, Canada