Senior Customer Marketing Specialist

Employer Industry: B2B SaaS (Software as a Service)

• Salary up to $128,500 CAD
• Opportunity for career advancement and growth within the organization
• Flexible time off with ample learning and development opportunities
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage
• Support for life stages including parental leave and adoption reimbursement
• Recognition programs to reward great work, including peer-nominated awards

• Develop and execute customer marketing strategies to enhance engagement, retention, and product adoption
• Create and manage customer communication campaigns across various channels, including email and social media
• Monitor and analyze customer engagement data to optimize communication strategies and campaign performance
• Collaborate with cross-functional teams to ensure all communications align with customer needs
• Lead the development of educational content and engagement programs to maximize software adoption

• 5+ years of experience in customer marketing, communications, or customer engagement
• Bachelor’s degree in Marketing, Communications, or a related field
• Strong project management skills with the ability to manage multiple campaigns and deadlines
• Proven experience with marketing automation platforms and CRM systems (e.g., Hub Spot, Marketo, Salesforce)
• Excellent writing and content development skills for crafting compelling customer communications

• B2B SaaS experience
• Familiarity with data segmentation and database management
• Strong ability to manage time-sensitive communications with accuracy and professionalism

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